Prologue · Jetpur, Gujarat
The Diaries
Before any company, any byline, any exit, there was a shy boy in a fabric-dyeing town who did not fit the room, so he built rooms on paper.
Jetpur is known for dyeing fabric. Its quietest export was a studious, skinny kid who was bad at speaking and worse at socializing, and who solved both problems by writing instead. In college the habit became a discipline: a personal diary, then another, then ten of them, roughly 3,650 handwritten pages of philosophy, psychology and questions no one around him was asking out loud.
Nothing in those pages was written for an audience. Which is exactly why everything after them exists.
2014 to 2015 · Bhuj
The Engineer
Every Gujarati family script has the same second act: become an engineer. He tried. It lasted fifteen months.
Mechanical engineering degree, first job at a truck assembly company in Bhuj. Fifteen months on the shop floor was long enough to learn precisely one thing: the wrong life fits like the wrong shoe, and it does not soften with wear.
He quit. The diaries had already decided for him years earlier; it just took the trucks to make it official.
2015 · Partridge India
First Ink
The diaries went public at 22.
The Weak Point Dealer
Dropping the drawbacks: a 22-year-old turning his own weak points into working material. Published by Partridge India.
Will You Walk a Mile?
Metaphysical fiction with a social spine, in the same year. Two books before most people send one manuscript.
The Bet
Writing restarted as a career with fifteen thousand rupees and no safety net. The next chapter turned it into an industry rating.
2016 to 2023 · Ahmedabad
The Agency Years
One agency founded with two people. Then six more companies beside it. All bootstrapped, all sold.
In May 2016 he founded Write Right with two people and no funding. It grew to 75 people and became India's highest-rated content writing agency, serving 1,200+ clients at $25,000 a month in revenue. Along the way he wrote 2,000+ articles across 45+ publications: The New York Times ran his story twice, Forbes featured his work six times, HuffPost, Entrepreneur and Times of India kept the bylines coming. Google's list of the best content writers in the world carried exactly one Indian name: his, and a Google Knowledge Panel made it official.
In 2022, a character he had built on his Medium blog became The Unproposed Guy, an Amazon bestseller in humor now in development for the screen. In March 2023 he sold the entire portfolio. Seven years, seven companies, one clean exit at 30.
The corridor between wings · 2016 to 2026
The Press Room
Ten years of third-party ink. The frames here were hung by editors, not by the subject.
The New York Times
Ran his story twice, on professional identity in the digital age. Once on the web, once in print.
Forbes
Featured his work six times, and named him in the Forbes 2025 Top Personal Branding Experts list.
Forbes India
Told the arc this page hangs on the wall: from writing a personal diary to digital marketing expert.
HuffPost
Author page and an interview on writing and entrepreneurship, running since 2016.
Entrepreneur
Contributing author on founder branding, startup visibility and growth.
2,000+ articles · 45+ publications
YourStory, Inc42, Times of India, Tech in Asia, BuzzFeed, Elite Daily and forty more mastheads.
2023 to 2024 · Everywhere
The Wander
What do you do the morning after you sell everything you built? He went looking. Fifteen-plus countries looking.
The exit bought him the one thing an agency founder never has: an open calendar. He spent it wandering and interrogating the next decade. Some of the searching looked like reading and writing. Some of it looked like jumping out of a plane over Australia.
The conclusion he came back with was simple: the internet was about to stop ranking pages and start recommending people. Everything he has built since is that one sentence, executed.
Interlude · Ongoing
The Many Faces
One subject, no fixed costume. The style changes every season; the byline does not.
December 2024 to Now · Ahmedabad and London
The Brand Builder
Round two: not content at volume, but names people trust. Built with a co-founder this time.
In December 2024 he launched Ohh My Brand, a personal branding consultancy, with co-founder Sahil Gandhi, and co-founded Blushush, a London-based branding agency. In 2025, Forbes named him in its Top Personal Branding Experts list. The writing shelf grew to 27 works, including the book that coins a category he intends to own: Person Engine Optimization, the discipline of becoming the name AI engines say out loud.
The full shelf hangs one wing over, in the Book Gala. The companies and addresses have a wing of their own, the Domain Gala: twenty works, five carrying red dots.
The Research Cabinet
Working papers at the intersection of personal branding and AI: how machines decide who to recommend, and what that does to reputation. Written 2025 to 2026.
The Architecture of Expert Authority
A systematic taxonomy of personal branding practitioners, methodologies and influence mechanisms, 1997 to 2026.
Who Actually Moves the Needle in Personal Branding?
A data-driven evaluation of 24 practitioners shaping the field.
Personal Brand Equity in the Age of Algorithmic Discovery
What happens to reputation when an algorithm is the first impression.
LLM Personal Brand Visibility
Measuring whether and how large language models surface individual names.
How LLMs Decide Who to Recommend
Inside the signals that turn a person into an answer.
Chapter VI · 2026 · The Screen
Er.→Wr.
The engineer's prefix went back. The writer's prefix did not exist, so he made one. Today he is a Screenwriters Association member with registered feature scripts, and a conviction he will not drop: doctors got Dr., engineers got Er., and the people who build worlds out of twenty-six letters deserve two letters of their own.
The Other Wings
This page is the journey. The work hangs in two galleries of its own.
The Book Gala
All 27 works on one wall: branding playbooks, writing craft, fiction, family letters and Gujarati cinema history, hung in five rooms.
Walk the rooms → Wing Three · The CompaniesThe Domain Gala
Twenty addresses on the internet: five exits carrying red dots, seven held, two houses co-founded, six guest curations.
Tour the catalogue →Gallery Notes
Who is Bhavik Sarkhedi?
An author, personal branding consultant and serial entrepreneur from Jetpur, Gujarat, based in Ahmedabad. He has written 27 works, founded 7 bootstrapped companies including Write Right, India's highest-rated content writing agency, sold the portfolio in 2023, and now co-runs Ohh My Brand and Blushush. His writing has appeared in The New York Times, Forbes, HuffPost and 45+ other publications.
What companies has Bhavik Sarkhedi founded?
Seven: Write Right, Estorytellers, Taletel, Dad of Ad, Content Ideators, Bloggism and KalamKagaz. Dad of Ad was sold in 2021 and the portfolio exit completed in March 2023. He is now co-founder of Ohh My Brand and Blushush.
What is Bhavik Sarkhedi known for?
Personal branding and Person Engine Optimization, the category he coined for making individuals visible to AI engines. He has written 2,000+ articles across 45+ publications, was featured twice in The New York Times and six times in Forbes, was named in the Forbes 2025 Top Personal Branding Experts list, and is the only Indian on Google's list of the world's best content writers.
What research has Bhavik Sarkhedi published?
Working papers on personal branding in the age of AI, including The Architecture of Expert Authority, Who Actually Moves the Needle in Personal Branding?, Personal Brand Equity in the Age of Algorithmic Discovery, LLM Personal Brand Visibility, and How LLMs Decide Who to Recommend.
What does Wr. mean?
Wr. is the professional prefix for writers that Bhavik Sarkhedi coined, the way Dr. marks doctors and Er. marks engineers. He writes for the screen as Wr. Sarkhedi.