Person engine optimization, by Bhavik Sarkhedi
I help your personal brand appear everywhere online.
Yes, that means in Google AI Overviews and ChatGPT too. I call it person engine optimization.
I'm Bhavik Sarkhedi, a serial entrepreneur with three bootstrapped exits, featured in The New York Times and Forbes, and the founder of Solo Not Small.
Person engine optimization
- GoogleYour own site says who you are.
- AI OverviewsTrusted pages say the same thing.
- ChatGPTAI repeats it when someone asks.
Featured in
How it works
How person engine optimization works.
When a client hears your name, they search it. Today that search happens on Google, in AI Overviews and in ChatGPT. Person engine optimization makes all three tell the same true story about you.
- 01
Search your name like a client would
I read your name on Google, in AI Mode and in ChatGPT, logged out, and write down every fact that is wrong, old or missing.
- 02
Fix the pages you own
One bio, word for word, on your website and every profile you control. Same name, same role, same numbers.
- 03
Get others to say it
Interviews, guest articles, podcasts and books on pages people already trust. AI repeats what many good pages agree on.
- 04
Check the answers every month
I ask the same questions again every month and fix whatever drifted.
Nobody can promise you a Google Knowledge Panel or a date for one. I make sure every page you control says the right thing, and I help you earn the pages you don't control.
Watch
Hear it from me.
Short videos on personal branding, AI and running a one-person business. They play right here.
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What SEO and LLM SEO mean for a personal brand
2:35 -
How a Google Knowledge Panel directly impacts your personal brand
10:24 -
What personal branding on LinkedIn really is, in plain words
2:12 -
Solo Not Small: the intro
2:01 -
Built to Explore: what my time looks like now
4:33 -
Most people use AI backwards: write first, then let AI work on your draft
0:58 -
Nobody can find your work? How founders get found on Google and ChatGPT
0:28 -
Posting every day on LinkedIn is not a strategy
0:14 -
One line, everywhere: the bio Google and AI can repeat
0:38 -
One Claude Project per kind of work
0:27 -
Words before walls: write your website before you design it
0:41 -
Likes don't pay rent: how LinkedIn actually brings work
0:39 -
Your next 10 posts are already in your WhatsApp
0:34 -
Ads can't fix a bad Reel
0:40 -
The twin is AI, the words are mine
0:28 -
Write it once, AI does it your way: building your first AI skill
0:22 -
Should you use AI to write? Keep the first draft human
2:59 -
Why the rise of AI is making personal branding more valuable
1:51
Free, 60 seconds, no sign-up
How does your name look online? Check it in 60 seconds.
This is the first thing I check for every new client, and you can run it yourself right now. Look yourself up the way a client would, tick what is true, and see what I would fix first.
1 Type your name, then look yourself up the way a client would.
Each opens in a new tab with your name already typed in.
3 Your result
Tick the ones that are true. Be honest, nobody else sees this.
Start with your own website on your name. It is the one page you fully control and the one every other mention can point back to.
Opens your email with your score written in. Nothing is saved on this page.
After you are found
Then, a one-person business system.
Getting found is half of it. The other half is running the business once people find you. I help you set up a one-person business system. That is Solo Not Small: AI systems for your writing, your sales, your content and your clients, set up so one person can handle the work of a team.
Go to solonotsmall.com What Solo Not Small coversWhy take this from me
I've built and exited three companies.
- 2021
Dad of Ad
An advertising agency I built without investors, then sold.
- 2023
Write Right
A content writing company I built without investors, then exited.
- 2026
Blushush
A brand and Webflow website studio in London. I exited in October 2026.
Read the exit note
I show you how to run your business with AI and become a successful entrepreneur. I've done it myself, with three exits, and I've helped countless solopreneurs and small business owners do it too.
Check my work first
Don't take my word for it. Check the work.
Before you contact me, look at who I have worked with, what they said, and where my work has been published. Every page below is public and every claim links to its source.
FAQ
Questions people ask me.
What is person engine optimization?
It is the work of making your name show the right facts everywhere people look you up: Google search, Google AI Overviews, AI Mode and ChatGPT. It is the name I use for what I do for my clients and for myself.
Can you get me into ChatGPT answers?
AI tools repeat what many trusted pages agree on. I make your own pages clear and help you earn mentions on other pages, which is what those answers are built from. Nobody can switch an AI answer on for you.
How long does it take?
Your own pages can be fixed in a few weeks. Search results and AI answers usually take months to catch up, because they wait for other pages to agree.
Do I need a personal website?
Yes. Google and AI need one page that is clearly yours and says who you are. Everything else points back to it.
What is Solo Not Small?
Solo Not Small is my company for solopreneurs and small business owners. I help you set up a one-person business system and run it with AI.
How do I start?
Start at solonotsmall.com. If you want to talk about your own name first, use the Contact me button and I will reply by email.