2025Named among the top global personal branding expertsAmong the top personal branding expertsRead the feature 
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The most qualified person in the room is not always the one who wins the deal, the board seat, or the press feature. The most visible one is. That is the only gap this work closes.
SEO gets a website found. PEO gets a person found. Before anyone hires you, invests in you or books you to speak, they look you up. Today that happens in three places at once, and all three have to tell the same story about you.
Page one should be you: your site, your press, your videos. Not a namesake, and not a job you left five years ago.
AI tools answer from what the web keeps repeating about you. PEO works on making that answer accurate, and on giving them a reason to name you when someone asks for an expert.
That is where they decide whether to message you, so it has to match everything they just read. How I work on LinkedIn, or a one-time profile rebuild.
Posting on LinkedIn is one part of personal branding. PEO is the whole search result for your name, and that is the work I do with you. Check your own name in 60 seconds
Drag the line. On the left is the version of me who worked for everybody else and stayed unsearchable. On the right is the same person after twelve years of doing the work in public. The expertise was already there. Visibility is the part I had to build, and it is the part I now build for other people.
Before you trust anyone with your name, you want to hear how they think. These are my talks on how a name gets found on Google, on LinkedIn and inside ChatGPT. Every one plays right here, and every one is something I would say to you on a call.
Ask an AI assistant for the best in any field and, from my own reverse-engineering, it checks three things at once: how often your name appears on the web, whether you are actually legit (your site's age and strength, your reviews), and whether you have published anything recently. Miss one and someone else gets named.
Now the LLM will start to do three things simultaneously.In my words, from the talk
More on my YouTube channel. The long answer on where AI fits in this work, and where it does not, is on personal branding with AI.
The first one explains what personal branding actually covers. The second is twelve years of my own story, cut to two minutes, so you know who you would be working with.
Everything in these talks is the work I would do on your name.
Free, 60 seconds, no sign-up
This is the first thing I check for every new client, and you can run it yourself right now. Look yourself up the way a client would, tick what is true, and see what I would fix first.
1 Type your name, then look yourself up the way a client would.
Each opens in a new tab with your name already typed in.
3 Your result
Tick the ones that are true. Be honest, nobody else sees this.
Start with your own website on your name. It is the one page you fully control and the one every other mention can point back to.
Opens your email with your score written in. Nothing is saved on this page.
The most talented CEOs, founders, and executives in any room are often the ones no one can find on Google. Your online presence is your first handshake now, and being hard to find is not modesty. It costs you deals.
Every engagement is tailored to where you are and where you need to be. This is not a template. It is a personal branding strategy built around your specific goals.
Your company's credibility is tied to yours. Investors read your LinkedIn before they read your pitch deck. Media call the most visible CEO, not the most talented one. A sharp personal brand strategy changes that equation.
Technical credibility is not enough when nobody knows your name. The best CTOs use personal branding to attract world-class engineers, command conference stages, and get quoted in tech press on their terms.
In a world of 500 million LinkedIn profiles, your personal brand is the shortcut to credibility. Founders who build a visible personal brand raise faster, hire better, and close bigger deals, with less friction.
When your name is your business, being hard to find is not an option. A strong personal brand for consultants means inbound inquiries, premium pricing, and clients who have already decided they want you before the first call.
The next promotion, board seat, or career pivot does not come from waiting to be noticed. Senior leaders who invest in personal branding build the kind of reputation that opens doors before they knock on them.
Every personal branding engagement starts with a discovery call to understand your goals, your current presence, and the exact gap between where you are and where you should be.
Four phases with one goal: when someone looks you up, they find a person worth calling.
A complete audit of your current digital footprint, Google presence, LinkedIn authority, content gaps, media trail, and AI search visibility. You cannot navigate without knowing your starting point.
A positioning strategy that makes you the obvious choice in your specific niche. One ownable idea, one clear audience, one message that is sharp enough to cut through any noise.
Execution across LinkedIn, your personal website, Google search, thought leadership content, media placements, and backlink-driven SEO, all built to compound over time.
Media coverage, podcast features, AI search optimisation, and a content flywheel that keeps working without you. The goal: your name owns its niche, permanently.
Personal branding is not one thing, it is the sum of your search presence, your content, your credibility signals, and your distribution. Every service below is designed to move one of those needles. Together, they move all of them.
The foundation. CEO rebranding and founder positioning built around your specific goals, covering audience definition, message architecture, differentiation, and a roadmap for building an authoritative personal brand. This is where every engagement starts.
Contact me →A LinkedIn personal branding strategist treats the platform as a search engine, not a rolodex. It is the highest-ROI channel for most executives, but only when handled that way. Profile optimisation, content strategy, audience growth, and inbound pipeline building done with real intent.
Contact me →When your name is searched, what appears? A personal SEO strategy builds your presence across Google Page 1, your website, media mentions, directory listings, and Wikipedia-adjacent authority sources that establish you as the definitive reference in your field.
Contact me →Your expertise deserves an audience. Ghost-written articles, LinkedIn posts, keynote frameworks, and long-form content that positions you as the most credible voice in your niche, and keeps your name in front of the people who matter most.
Contact me →Third-party credibility is the fastest shortcut to authority. Strategic placement in Forbes, Inc., Entrepreneur, industry publications, and high-authority podcasts builds the backlink profile and media trail that both Google and decision-makers need to see.
Contact me →ChatGPT, Perplexity, and Google Gemini are quickly becoming the first stop for "who is the top expert in X?" Getting your name cited by AI search tools requires a specific strategy, one that most executives have not even started thinking about yet.
Contact me →Every week without a personal brand strategy is a week your competitors are building the visibility you will have to fight to catch up to. The executives who own their niche in search, media, and AI in the next 18 months will be very hard to displace.
ChatGPT and Perplexity are already the default research tools for millions. The names that appear in AI responses are being trained on current content. The time to build that presence is now.
Three years ago, one post could reach 100,000 people for free. The window is still open, but it is closing. Executives who build an audience now do so at a fraction of the future cost.
This is not fair. But it is true. The best personal branding strategy does not make you appear better than you are, it makes sure you appear as good as you actually are.
CEO branding is not a headshot and a tagline. It is the set of signals a board member, an investor or a journalist finds in the ninety seconds after they type your name. Most CEO rebranding work fails because it starts with design instead of with what those ninety seconds currently return.
Investors research the founder before the fund. A CEO personal brand that matches the quality of the business removes a whole layer of doubt from the first meeting, and a thin one adds it.
Board seats and chair roles go to people who are already visible in their category. Executive personal branding is how a shortlist forms months before anyone calls you.
CEO rebranding matters most after an exit, a pivot or a category change, when everything Google knows about you describes a company you no longer run. This is the work of replacing that record.
Most executives treat LinkedIn as a place to post. A LinkedIn personal branding strategist treats it as the second search result for your name, which is what it usually is. That reframing changes the headline, the About section, the featured block and what you publish.
Your headline is indexed. Your About section is the longest piece of controlled copy you own on the platform. Both are usually written as a job title instead of a positioning statement.
LinkedIn branding that works is built on a narrow set of repeated ideas, not on posting daily. Ten posts that say one thing beat a hundred that say nothing.
Reach is not the goal. The goal is the right person reading three things and then messaging you. Everything in a LinkedIn personal branding engagement is pointed at that moment.
People hire the wrong discipline for the problem more often than they hire the wrong person. Here is the honest split.
Usually for the company, measured in placements, and it stops the month you stop paying. Useful, but it builds no asset you own.
Built around the brand, the funnel and the campaign. Your name is a line in the About page, not the thing being positioned.
Search presence, LinkedIn authority, media trail and AI visibility, all aligned to one idea, all still yours if you change companies tomorrow.
The method is the same. The proof and the platforms change by field.
Fundraising credibility, category creation and hiring leverage. A founder personal branding expert works on the story before the pitch, because investors read you first.
When your name is your business, being hard to find is a pricing problem. Niche authority, inbound pipeline and the ability to charge on reputation rather than on hours.
Regulated and referral-led fields where trust is the whole purchase. Search presence and third-party credibility do the persuading before the first consultation.
ChatGPT, Perplexity and Gemini now answer the question a search box used to return ten links for. They answer with names. Whether yours appears is not luck, it is a function of how often your name sits beside your expertise on sources those models trust.
High-authority publications, structured data on your own site, and consistent claims across every profile. Contradict yourself across the web and you get filtered out.
If five sites describe you five different ways, no model can form a confident answer about you. Alignment is unglamorous and it is most of the work.
Most executives have not started. The names being cited in eighteen months are being published now. That gap is the entire opportunity.
No packages sold off a menu. Every engagement starts with a diagnosis, because the gap between two executives with the same title is rarely the same gap.
A full read of what your name currently returns across Google, LinkedIn, media and AI tools, followed by a positioning decision you sign off before anything is published.
Profile rebuild, thought leadership, media placement, backlinks and structured data, executed in a fixed order so each piece makes the next one easier.
Most executives see the first measurable shift inside ninety days. An authoritative position, the kind competitors cannot buy their way past, takes six to twelve months of consistent work.
Forbes named me among the top global personal branding experts in 2025. The New York Times has published my story twice. These are the same publications your clients and competitors read when they look for the leading voice in personal branding.
This is not theory taught from a textbook. It is twelve-plus years of building personal brands for founders, executives, and industry leaders, watching what moves the needle and what wastes time, and applying that pattern recognition to every client engagement.
The mission is simple: your expertise deserves to be found. Your years of hard-won knowledge deserve an audience. Your name should own the first page of Google, appear in the right media, and come up when decision-makers ask AI tools for the best person in your field.
Check my work first
Before you contact me, look at who I have worked with, what they said, and where my work has been published. Every page below is public and every claim links to its source.
Every executive who has invested in a personal brand had questions before they started. These are the ones that come up most often, answered plainly, without the marketing speak.
Every week without a personal brand strategy is a week your competitors are building the visibility you will have to fight to catch up to. The discovery call is free. The conversation is honest. The outcome, if you decide to move forward, is a personal brand that works, permanently.