Enterprise mobility is entering a new era in 2025. Businesses worldwide are investing heavily in custom mobile software to streamline operations and engage customers. Global mobile app revenues are forecast to exceed $613 billion by the end of 2025, reflecting the immense opportunities and fierce competition in this space. To stand out, companies must leverage the latest trends shaping enterprise mobile app development. From AI-driven features to low-code platforms and cloud-native architectures, these innovations are redefining what enterprise apps can do. Leading firms like Empyreal Infotech, a custom software company in Wembley, London, led by Mohit Ramani (co-founder of top webflow agencies Blushush and Ohh My Brand), are at the forefront of this evolution, delivering forward-thinking mobile solutions that harness these trends. Below, we explore the top enterprise mobile app trends for 2025 and how they are transforming custom software development.
Enterprise mobile apps are getting smarter in 2025, thanks to widespread artificial intelligence (AI) and machine learning integration. AI is no longer a niche add-on but a core component of modern app functionality. In fact, over 80% of mobile apps will embed AI capabilities by the end of 2025, according to Gartner. This means enterprise apps increasingly leverage AI for real-time decision-making, predictive analytics, and personalized user experiences.
AI integration enables apps to learn from user behavior and adapt on the fly. For example, AI-powered recommendation engines can tailor content or product suggestions to each user, boosting engagement and sales. Predictive analytics in enterprise apps help forecast trends or maintenance needs, allowing businesses to act proactively. Even internal employee apps benefit from AI, which can surface relevant insights to staff or automate routine tasks (like approving expenses via a chatbot). Notably, Gartner predicts 95% of customer interactions will be handled by AI by 2025, underscoring AI’s critical role in customer service apps (think intelligent chatbots and virtual assistants available 24/7).
Beyond automation, AI is enhancing app user experience (UX) through features like voice recognition, image recognition, and natural language processing. Modern enterprise apps might include multimodal interaction, where users can speak commands or scan objects with the camera to get information, creating more intuitive workflows. Apps like banking or fitness platforms now use AI to personalize dashboards and content writing based on user patterns, effectively making the interface smarter for each individual. AI can even dynamically adjust an app’s interface or notifications (so-called generative UI) showing different content to a manager versus an employee, for example.
Crucially, enterprises are also adopting on-device AI for speed and privacy. With frameworks like TensorFlow Lite and Core ML, mobile apps can run AI models locally on smartphones, reducing latency and preserving sensitive data on the device. This is particularly important for industries like finance or healthcare that handles private information. By doing AI processing on the edge (the device) rather than the cloud, apps provide fast responses even offline while meeting strict privacy requirements.
Overall, AI integration is driving enterprise apps to be more intelligent, proactive, and personalized than ever. Companies embracing AI see benefits in efficiency and user satisfaction. For instance, AI-driven mobile analytics can detect workflow bottlenecks or predict equipment failures before they happen, saving money. In customer-facing apps, AI creates the hyper-personalized, engaging experiences that today’s users expect. It’s clear that AI is now a must-have in enterprise mobile strategy; those not leveraging AI and machine learning risk falling behind in innovation.
The demand for enterprise mobile apps is booming, but skilled developers are a limited resource. Enter low-code and no-code platforms, tools that allow rapid application development with minimal hand coding. In 2025, low-code development has gone mainstream in enterprises, enabling faster delivery of custom software. Gartner forecasts that 70% of new business applications will use low-code or no-code technologies by 2025, a massive jump from around 25% in 2020. This trend is empowering businesses to build apps up to 10× faster than traditional methods and to involve “citizen developers” (non programmers) in the process.
Low-code platforms provide visual interfaces, drag-and-drop components, and pre-built modules so that even those without advanced coding skills can assemble functional apps. This is a game-changer for enterprises that need many internal apps or quick prototypes. For example, an operations manager could use a low-code tool to create a workflow app for their team without waiting months for IT development. No-code tools go even further, requiring zero coding and being useful for simple data entry apps or forms. By reducing reliance on scarce developer talent, low-code/no-code helps organizations overcome the IT talent gap and accelerate digital transformation.
Speed and cost savings are key drivers of this trend. Low-code development can cut app development time by 50-90% compared to coding from scratch. Businesses also save on hiring costs: using low-code, an average company might avoid hiring multiple additional developers, saving millions over a few years. Maintenance is easier too since these platforms often handle updates and backend complexities, apps are simpler to update or scale. It’s not surprising that 84% of businesses have now adopted low-code/no-code tools to fill technical gaps.
Modern low-code platforms are quite powerful, supporting integrations with databases and APIs and even incorporating AI. In fact, AI-powered low-code is an emerging sub-trend: some platforms now use AI to translate natural language descriptions into app workflows. This could accelerate development cycles by an additional 40-60% by automating more of the build process. For instance, a user could simply describe an approval process in plain English, and the platform’s AI will generate the application logic. By 2026, 75% of new business apps will use low-code platforms, and AI-driven low-code is expected to enable up to 80% of app development by 2029.
Of course, low-code isn’t meant to replace professional developers but to augment them. Hybrid teams often form, where IT oversees governance and complex integrations, while business users contribute their process knowledge to build front-end features. This collaboration means faster iteration and solutions that closely fit business needs. Low-code is particularly popular for enterprise workflows, dashboards, and data collection apps in areas where customization is needed but building from scratch would be overkill. With benefits like lower development costs, faster time-to-market, and greater agility, low-code/no-code development has become an imperative trend for enterprises aiming to digitize operations quickly.
Some concrete examples include large banks using low-code to create customer onboarding apps in weeks rather than months, or hospitals empowering clinicians to create simple scheduling apps themselves. As low-code platforms mature, they increasingly handle enterprise-grade requirements, offering cloud deployment, security features, and scaling to thousands of users. For enterprises in 2025, adopting low-code tools is a strategic move to stay agile and innovative, allowing rapid delivery of custom mobile solutions without being bottlenecked by IT capacity.
Enterprise mobile apps today must be highly scalable, resilient, and ready to deploy across hybrid cloud environments. This is driving a strong trend toward cloud-native architectures, designing apps specifically to run in cloud infrastructure, using technologies like microservices, containers, and serverless functions. In fact, cloud-native approaches have become so dominant that 94% of organizations agree cloud-native architectures (with containerization) are the “gold standard” for deploying modern applications at scale. In 2025, any enterprise building custom software is likely embracing cloud-native principles to ensure their mobile apps can handle growth and deliver reliable performance.
A cloud-native app is typically broken into smaller, independent services (microservices) that can be developed and scaled individually. These services are often packaged into containers (e.g., with Docker) and orchestrated by tools like Kubernetes. According to industry surveys, 30% of organizations are already running cloud-native applications company-wide, and another 37% plan to become cloud-native within about three years. This shift means legacy monolithic enterprise apps are being refactored into modular components that run in the cloud, making them easier to update and scale on demand.
For mobile backends especially, cloud-native design offers big advantages. Enterprise mobile apps often see spiky usage (e.g., workforce apps used heavily during business hours or retail apps during holiday surges). By using auto-scaling cloud services and container orchestration, companies can ensure their app’s backend scales up to meet demand and scales down to save costs during lulls. Hybrid cloud and multi-cloud strategies are also common in 2025; organizations might run sensitive services in a private cloud while using a public cloud for less sensitive workloads or use multiple cloud providers to optimize performance and avoid vendor lock-in. Surveys show over 80% of enterprises use multiple public or private clouds, reflecting the reality that enterprise apps must be cloud-portable and flexible.
Another aspect of this trend is the rise of serverless computing and Backend-as-a-Service (BaaS). Instead of managing servers at all, developers can deploy functions to cloud platforms that automatically handle the execution environment. This can greatly simplify the infrastructure behind mobile apps; for example, using AWS Lambda or Azure Functions to run pieces of logic on demand. Similarly, using cloud database services and authentication services (like Firebase, AWS Amplify, etc.) accelerates development and ensures scalability without a heavy ops burden. By 2025, cloud platforms have become the default deployment target for new enterprise apps. Over 500 million digital apps and services are forecast to be developed using cloud-native approaches by 2025, illustrating how pervasive this model is adopting cloud-native architecture and future-proofs enterprise apps for emerging needs like AI and big data. As the Nutanix 2025 Enterprise Cloud Index found, organizations investing in AI projects realize they need modern, containerized infrastructure to support compute-intensive workloads and data governance cloud-native design allows enterprises to plug in AI and analytics services more easily and to deploy updates continuously (DevOps and CI/CD are much easier with microservices than with monoliths).
Of course, the cloud-native journey comes with challenges; it requires new skills (e.g., managing Kubernetes clusters) and tools to monitor many moving parts. But enterprises are rapidly upskilling: many have dedicated Cloud Center of Excellence teams now. The end result is worth it: cloud-native enterprise apps boast superior scalability, reliability, and agility. Empyreal Infotech, for example, has expertise in IT consultation including delivering cloud-native apps and mobile-first platforms as part of its custom solutions. By leveraging cloud infrastructure, they ensure client apps can seamlessly grow and integrate across geographies. In 2025, embracing cloud-native architectures isn’t just a tech choice; it’s a strategic imperative to achieve the performance and flexibility modern enterprises demand. Not to mention, cloud structure helps in CRM development as well.
Another game-changing development for enterprise mobile apps in 2025 is the widespread availability of 5G networks coupled with the rise of edge computing. Next-generation 5G wireless connectivity is rolling out globally, and it promises ultra-high speeds (up to gigabits per second) and ultra-low latency (potentially <1 millisecond) for mobile devices. For businesses, this opens up new possibilities for real-time, data-intensive mobile applications that simply weren’t feasible with 4G.
By 2025, 5G is expected to cover 65% of the world’s population with an estimated 3 billion subscriptions. For enterprise app developers, this means your user base (be it employees or customers) can access rich content and cloud services on mobile with fiber-optic-like speed. Apps that rely on streaming high-definition video, AR/VR experiences, or large data transfers will greatly benefit. For example, a field service app could incorporate real-time video support for technicians (streaming a live feed to experts) without lag or buffering, thanks to 5G’s bandwidth. Similarly, telemedicine apps can enable high-res video consultations and quick transfer of medical scans in remote areas, improving healthcare delivery.
The ultra-low latency of 5G also enables more responsive mobile interactions. In industrial settings, machines or vehicles equipped with IoT sensors can transmit data to a worker’s mobile app almost instantaneously, allowing split-second decision-making. This is where edge computing complements 5G: instead of sending all data to a distant cloud data center, edge computing deploys servers or processing nodes closer to the user (or on-site). By processing data at the network edge (for instance, on an IoT gateway or local mini-cloud), apps can deliver immediate results even when every millisecond counts, such as in automated manufacturing controls or hazard detection systems.
Edge computing also helps address data locality and privacy; sensitive data can be processed on-premises or in-country to meet compliance, with only aggregated results sent to the cloud. For enterprises, a common approach is a hybrid one: use 5G to connect devices and users, process initial data on edge nodes (reducing latency and bandwidth usage), and then sync with central cloud systems for heavy analytics or storage. This architecture is empowering new mobile scenarios. For example, augmented reality (AR) maintenance apps for engineers can do object recognition and overlay instructions in real-time on a headset because an edge server at the factory crunches the video feed with low latency. Retail companies
can use edge computing in stores to quickly analyze shopper behaviors via cameras and send personalized offers to their phones instantly.
The push toward 5G and edge is often about enabling the real-time enterprise. In finance, mobile trading apps could leverage edge to execute orders in microseconds. In smart cities, traffic management apps on 5G can react immediately to sensor data to redirect flows. And for remote or “deskless” employees, 5G provides reliable high-speed access in the field, ensuring enterprise mobile apps work as smoothly as in HQ.
We’re already seeing shifts in app development to capitalize on 5G: more apps are offloading heavy processing to either edge or cloud, effectively using the device as a thin client to render results. Cloud gaming and AR/VR streaming on mobile, for instance, rely on this combination of 5G + edge/cloud to deliver console-quality experiences to phones and AR glasses. Enterprises can similarly stream complex 3D visualizations or training simulations to employee devices without requiring powerful hardware on the device itself.
In summary, 5G connectivity greatly expands the scope of what mobile apps can do by providing speed and responsiveness, while edge computing ensures that critical processing happens close to the action. Together, they enable enterprise apps that are ultra-fast, highly interactive, and available anywhere. As 5G networks proliferate in 2025, we can expect a wave of innovative enterprise mobile solutions that leverage these capabilities, from smart factories and logistics apps to immersive customer engagement platforms, all functioning in real time.
The Internet of Things (IoT) and the proliferation of wearable devices are another major trend influencing enterprise mobile apps. Enterprises are increasingly building mobile software that interfaces with a vast array of connected devices, from industrial sensors and machines to smartwatches and AR glasses used by employees. By 2025, the global IoT landscape is enormous, and enterprise apps often act as the user-facing window into IoT data and controls. Likewise, wearables have gone mainstream: in 2022, the number of connected wearable devices worldwide reached about 1.1 billion, and this number continues to grow as businesses find new uses for wearables in the workplace.
In industrial and commercial sectors, IoT integration in mobile apps is critical for enabling what’s known as Industry 4.0, or the industrial internet. For example, a manufacturing company might deploy sensors on equipment throughout a factory. The mobile app used by technicians can pull real-time readings from these sensors (like temperature, vibration, and error codes), alerting them of anomalies or maintenance needs. Rather than manually checking machines, staff rely on an app that aggregates IoT data and even uses AI to predict failures. This predictive maintenance via mobile reduces downtime and saves money. Logistics and supply chain firms similarly use mobile apps connected to IoT trackers. Managers can see the live location and condition (temperature, humidity, etc.) of shipments on their phone, receiving alerts if anything goes out of range.
Wearable technology is expanding these capabilities further. Smartwatches and fitness bands, for instance, have found uses in employee wellness programs, field safety, and productivity. An enterprise app might integrate with employees’ smartwatches to send subtle notifications or to enable two-factor authentication via a wrist tap. In 2025, enterprises are also exploring smart glasses (like Google Glass Enterprise Edition or Microsoft HoloLens) for hands-free workflows. A field engineer wearing AR glasses can receive visual work instructions or see sensor data overlays while keeping their hands free to work on equipment. Mobile apps are evolving into multi-device experiences; the phone might handle heavy computations and connectivity, while a connected wearable provides a specialized interface (like glanceable info on a watch or a heads-up display on AR glasses).
This trend is evident in sectors like healthcare (nurses using smart badges and apps to monitor patient IoT devices), retail (sales associates using smart glasses to check inventory while helping customers), and warehousing (workers guided by wearable scanners and apps to pick items efficiently). The enterprise “deskless worker” segment especially benefits, as these employees are always on the move and need information delivered in convenient ways. By integrating IoT and wearables, mobile apps become central control hubs: a maintenance app might show equipment status from IoT sensors, allow control of IoT-connected switches or locks, and log data from wearable cameras, all in one interface.
Security and management of all these devices is a challenge, so enterprise mobile strategies include mobile device management (MDM) and IoT platforms to ensure data flows are secure. Still, the productivity gains are significant. A report by Gartner notes that super apps (discussed later) will eventually integrate chatbots, IoT, and even immersive experiences into unified platforms. We’re seeing the beginnings of that in 2025: for example, an operations super app might combine an equipment monitoring IoT dashboard, a team chat, and AR troubleshooting tools into one ecosystem.
In summary, enterprise apps are increasingly intertwined with the physical world via IoT and wearables. As the number of connected devices in business grows, mobile apps serve as the bridge that turns raw sensor data into actionable insights and convenient controls. Organizations that effectively integrate IoT data into their apps can achieve better visibility into operations, while wearables provide new ways to interact with those apps. In 2025, building a custom enterprise app often means building an entire connected experience—one that spans mobile screens, smartwatches, cameras, sensors, and more, creating a seamless interface between humans and their smart environment.
Immersive technologies like augmented reality (AR) and virtual reality (VR) are no longer experimental in the enterprise; they are becoming practical tools for training, visualization, and customer engagement, all accessible through mobile apps and headsets. By 2025, AR and VR are widely integrated into mobile experiences. Industry projections show the global AR/VR market reaching $451 billion by 2030, with substantial growth beginning now in the mid-2020s. Enterprises are tapping into AR and VR to create more engaging and effective applications for both employees and consumers.
Augmented reality overlays digital information on the real world, usually via a smartphone camera or AR glasses. In enterprise scenarios, AR-powered mobile apps can greatly enhance tasks such as maintenance, training, and graphic design. For example, an AR app for field service technicians can label the parts of a complex machine when the technician points their tablet at it, and then step-by-step instructions pop up in context. This “see-what-I-see” guidance reduces errors and speeds up repairs. In manufacturing, AR apps are used for quality assurance; a worker can compare a finished product to a digital template in real time via their device’s camera. Employee training is another big use: new staff can go through AR simulations where tips and cautions appear on their mobile screen as they perform tasks, providing learning-by-doing in a safe way.
On the consumer side, AR in mobile apps is enhancing shopping and customer engagement. Retail brands have apps that let users virtually place furniture in their living room (IKEA’s AR app), try on makeup or glasses via the front-facing camera, or get interactive brochures where pointing your phone at a product shows extra content. By 2025, these uses of AR are mainstream. We’ve seen hits like Pokémon Go popularize AR for fun, but enterprises now leverage the same tech for utility. As AR hardware like Apple’s Vision Pro emerges, apps will increasingly support both phone and headset AR modes. In fact, Apple’s new app store for Vision Pro launched with hundreds of compatible iOS apps, showing a trend toward spatial computing using apps in 3D space, controlled by eyes, hands, and voice.
Virtual reality, which creates a fully digital environment, is also making inroads via mobile-driven headsets (or VR content delivered to phones inserted in headsets). Enterprises use VR primarily for training simulations, design collaboration, and virtual meetings. For instance, a construction firm might have a VR app to walk stakeholders through a building model as if they were inside it, catching design issues early. During the pandemic we saw a rise in virtual conferencing; by 2025, some companies will host portions of meetings or events in VR for a more interactive feel. VR training modules are common in industries like healthcare (practicing surgeries or emergency response in a risk-free virtual setting) and aerospace (simulating aircraft maintenance tasks).
Mobile devices are integral to AR/VR adoption because they provide a convenient platform to deliver these experiences. Many AR applications run on standard smartphones or tablets with no special equipment needed beyond the device employees or customers already have. This lowers the barrier to entry. VR typically requires a headset, but the content can be driven by mobile apps (e.g., using an Oculus/Meta Quest for standalone VR or Google Cardboard with a phone for simple VR). As the technology improves, the cost of AR/VR hardware is coming down, and integration with mobile app ecosystems is improving.
For enterprises considering custom software, AR and VR open up new ways to visualize data and interact with systems. Imagine an analytics app where a manager can point their tablet at a production line and immediately see real-time KPIs floating above each station via AR. Or a global company that uses a VR app for cross-site collaboration, where team members meet in a virtual project space accessible from their respective locations. These are no longer sci-fi scenarios but active development areas in 2025.
In summary, AR and VR are moving from novelty to business productivity tools. Companies that harness AR/VR in their mobile strategies can offer more engaging user experiences and improve how knowledge is transferred and applied. Whether it’s an AR retail catalog that boosts customer conversion or a VR safety training that better prepares employees, immersive tech is becoming a key differentiator in enterprise mobile apps. We expect AR especially to continue blending into everyday apps (with features like interactive user manuals or AR navigation in large facilities), while VR will carve out its niche for specialized immersive experiences, both contributing significantly to enterprise innovation in the coming years.
As enterprises mobilize more of their data and workflows, security and privacy have become paramount concerns and a major area of innovation in mobile app development. In 2025, trends like remote work and ever-stricter data protection regulations (GDPR, CCPA, etc.) mean enterprise mobile apps must be built with security by design. The latest apps are incorporating stronger authentication methods, encryption, and privacy-preserving techniques to protect sensitive information on mobile devices. One notable trend is the pervasive use of biometric authentication for app access. Fingerprint scans, facial recognition (e.g., Face ID), and even retina or voice recognition are increasingly standard to unlock enterprise apps or authorize transactions. Modern smartphones support these natively, and developers are now expected to integrate them. As a result, 74% of organizations believe low-code solutions (which often include easy biometric integrations) free developers’ time to focus on critical security tasks. Even apps that historically didn’t use biometrics are adopting them, including biometric access in apps.
that aren’t primarily security- Focused is a new trend in 2025. For instance, a corporate email app might use Face ID to ensure only the intended employee can read emails if the phone is shared or stolen.
Beyond authentication, enterprises are implementing zero trust security models in mobile access. This means that the app continuously validates user identity and device compliance for every transaction, rather than assuming a user is trusted after login. Mobile Device Management (MDM) and Mobile Application Management (MAM) tools allow companies to enforce policies (like requiring device encryption, blocking rooted devices, or remote-wiping data if a device is lost). Many custom enterprise apps now have built-in device posture checks.If your phone doesn’t have the latest security patch or a strong passcode, the app might refuse to run or limit functionality, reducing the risk of breaches.
Data privacy is also a critical aspect. Consumers and employees alike are more conscious of how their data is used. A Norton report found 71% of global adults are taking steps to protect their online privacy, which pressures companies to handle personal data responsibly. Enterprise apps in 2025 commonly feature fine-grained privacy controls, allowing users to opt in/out of data collection or anonymize personal data by default. Techniques like end-to-end encryption for data in transit and at rest are a must, especially for industries like finance and healthcare. Some apps are exploring on-device processing for sensitive data (tying back to the on-device AI trend) so that, for example, a health app analyzes medical data on the phone itself and sends only aggregated insights to the server.
Another trend is the use of VPNs and encrypted communication channels within mobile apps. Corporate apps may automatically route traffic through a secure VPN or use protocols like MTLS (Mutual TLS) for server communication to prevent eavesdropping. With the rise of remote work, a sales or HR app might be used from home networks; hence, ensuring encrypted communication and verifying the server endpoints is vital.
On the user experience side, security features are being implemented more transparently. Rather than burdensome password policies, companies move to password less logins (using biometrics or single sign-on tokens). Session management is smarter; if an anomaly is detected (login from a new device or location), the app might challenge with an extra factor or alert the user. These adaptive security measures keep apps secure without completely frustrating legitimate users.
Finally, compliance and auditability are key in enterprise apps. Developers are adding features like detailed access logs, easy export/deletion of personal data for GDPR compliance, and consent tracking within apps. For example, an enterprise customer portal might have a privacy dashboard where a client can see what data is stored and request deletion.
In summary, security and privacy enhancements are not optional; they’re a fundamental trend shaping enterprise app design in 2025. Apps are expected to protect data by default through encryption, stringent access control, and continuous monitoring for threats. Companies that prioritize these features not only avoid costly data breaches but also build trust with users and customers. As mobile devices often become the weakest link in enterprise security, the focus on robust mobile app security will only intensify going forward, with trends like hardware security modules in phones and AI-based threat detection on devices likely taking hold.
With the variety of devices and operating systems in use (iOS, Android, tablets, desktops), enterprises are keen to develop apps efficiently for multiple platforms. In 2025, the trend toward cross-platform development frameworks and Progressive Web Apps (PWAs) is stronger than ever, as organizations seek to maximize reach while controlling costs. Instead of building completely separate native apps for each platform, companies are increasingly using technologies that allow code sharing and unified development.
Frameworks like Flutter, React Native, Xamarin, and Ionic have matured and are widely adopted for enterprise projects. They enable developers to write the bulk of the app code once (in languages like Dart or JavaScript) and deploy it to both iOS and Android with minimal tweaks. According to Statista, cross-platform development accounted for about 42% of all mobile app frameworks used in 2023, and this share is expected to rise in the coming years. The appeal is clear: a single cross-platform team can deliver apps for multiple operating systems, which is faster and often cheaper than maintaining two separate native teams. For enterprises, this means quicker time-to-market and easier maintenance (fix a bug once, update everywhere).
Modern cross-platform tools can achieve near-native performance and UI fidelity, which addresses one of the past concerns. For instance, Flutter compiles to native ARM code and provides a rich set of widgets that mimic native UI, making the user experience almost indistinguishable from fully native apps. This is crucial for enterprise apps that demand high quality and responsiveness (e.g., an employee productivity app that must be smooth and reliable). Additionally, frameworks like React Native are backed by large ecosystems and companies (Facebook, in RN’s case), ensuring ongoing improvements and support.
Progressive Web Apps (PWAs) take a different approach; they leverage web technologies (HTML, CSS, and JavaScript) to create app-like experiences that run in a browser but can behave like native apps. A PWA can be “installed” from the browser onto a user’s home screen, work offline, send push notifications, and access certain device features. Many enterprises are adopting PWAs, especially for customer-facing apps or internal apps that need to be used on any device (including desktops). The benefit is you maintain essentially a single web codebase that serves all platforms. There’s no app store approval needed, and updates are instantaneous for all users. For example, a large retailer might create a PWA for their online store users to get an app-like shopping experience on mobile without having to download anything from the app store, and desktop users access the same web app with responsive design.
That said, PWAs have some limitations compared to full native apps (especially on iOS, where certain features are restricted). Many businesses use a hybrid strategy: offering both a PWA for broad accessibility and dedicated native apps for the very best experience in frequent use cases. The PWA can act as a gateway; if users need more advanced features, they might be directed to download the full native app.
For enterprise internal apps, cross-platform frameworks often hit the sweet spot of functionality vs. cost. They allow inclusion of all the necessary native device integrations (camera, GPS, secure storage, etc.) through plugins, and the performance is sufficient for most business logic applications. We also see Web Assembly and improvements in mobile web capabilities narrowing the gap further. Some organizations are exploring “write once, run anywhere” beyond mobile, using the same code for web, mobile, and even desktop (with Electron or Flutter’s desktop targets), creating a unified development effort for all user touchpoints.
Ultimately, the trend is toward efficiency in development and consistency in user experience. Enterprise apps need to provide a uniform set of features and look-and-feel to all users, whether they’re on an iPhone, an Android tablet, or a Windows laptop. Cross-platform development and PWAs help achieve this by reusing code and design across platforms. In 2025, many custom software teams start their projects with a cross platform mindset: They plan the architecture such that core business logic is abstracted and reusable, and only platform-specific nuances are handled separately. This trend is enabling enterprises to roll out apps faster, update them more easily, and ensure no user segment is left with an outdated or inferior version. It’s a win-win for both developers and users, and that’s why it continues to gain momentum.
The concept of the “super app” has gained significant traction and is influencing how enterprises think about app development. A super app is essentially an all-in-one platform that consolidates many services or mini-applications into a single unified app. Instead of users juggling dozens of different apps, a super app provides a one-stop experience, a trend popularized in Asia by apps like WeChat and Grab and now being eyed by enterprises globally for both customer and employee use. Gartner defines a super app as an app that provides end-users with a set of core features plus access to independently created mini-apps all within one interface. By 2027, Gartner predicts more than 50% of the global population will be daily active users of multiple super apps, and importantly, the super app concept will expand to enterprise mobile and desktop experiences.
In 2025, forward-looking companies are starting to build super app-like experiences, especially for their employees or B2B customers. For example, an enterprise might create an “Employee Super App” that bundles HR functions, expense reporting, team collaboration chats, project management mini-apps, and analytics dashboards all together. Instead of asking staff to install 10 different apps for 10 workflows, they install one container app and can activate various modules (mini-apps) as needed. This not only simplifies the user experience (one login, consistent UI, integrated notifications) but also fosters a composable business architecture where new capabilities can be added into the super app over time.
Technically, building a super app often means creating a modular architecture. The core app provides common services (authentication, notifications, payment processing, etc.), and separate teams or third parties can develop plug-in mini-apps that live within the super app. This model is emerging in enterprise software: for instance, some companies use Microsoft Teams not just for chat but as a super app platform where internal tools (like shift scheduling or IT support bots) are accessible as tabs within Teams. Similarly, Salesforce has its Lightning platform, allowing mini-apps to be built on top of the core CRM. The idea is to meet users where they already spend time and give them a suite of capabilities without constant context switching between apps.
For customer-facing contexts, think of a bank aiming to be a super app for financial services: the bank’s app could include core banking, insurance quotes, investment trading, and even a marketplace for third-party services like travel booking or e-commerce, all inside one app. This increases customer engagement and retention because the app becomes a central hub for many needs. We’re seeing early moves in this direction in fintech and retail. Super apps thrive on the network effect: more services attract more users, and more user data allows better personalization across the services.
Enterprise super apps can also enhance the digital employee experience. Instead of disparate systems, a super app can unify the UX. For instance, search could be universal across modules, so an employee can search once in the super app and find information from HR, IT, and finance systems together. Consistency and convenience can boost productivity.
However, building a super app is no small feat. It requires a solid foundation in terms of performance and security (a flaw could compromise multiple functions). It also relies on cross-functional coordination between different departments or partners contributing to one app ecosystem. But the payoff is potentially huge in user satisfaction and ecosystem lock-in. Notably, low-code platforms and modular frameworks are aiding super app development. Enterprises can allow various teams to develop mini-apps quickly, which then plug into the main super app container.
In summary, the rise of super apps is a trend to watch for any enterprise building custom software. While not every company will need to create a WeChat-style app, the underlying principle is unification and integration of services for a seamless user journey. Whether it’s for external customers or internal users, offering a unified platform can differentiate a company by providing convenience and a richer value proposition. As Empyreal Infotech’s recent partnership highlights, there is a move toward integrating capabilities (software, design, branding) into holistic solutions, a philosophy very much aligned with the super app approach of combining diverse functions cohesively. In 2025, we see enterprises taking steps in this direction, laying the groundwork for super apps that could become commonplace in the latter half of the decade.
One company exemplifying these 2025 trends in action is Empyreal Infotech, a London-based custom software development company renowned for its innovative enterprise solutions. Empyreal Infotech has built a reputation for delivering advanced cloud-based platforms and cutting-edge mobile applications to clients around the globe. Under the leadership of CEO Mohit Ramani, an industry veteran who co-founded design and personal branding firms Blushush and Ohh My Brand, Empyreal is uniquely positioned at the intersection of software development, creative design, and strategic branding. This blend of expertise enables the company to create mobile solutions that are not only technically robust but also user-centric and aligned with business identity.
Empyreal Infotech has been an early adopter of the key trends discussed above. For instance, the team emphasizes cloud-native development for all new projects, ensuring that apps are built to scale seamlessly on cloud infrastructure. The company’s services span backend systems, cloud-native apps, and mobile-first platforms, operating across multiple geographies and serving clients from startups to large enterprises. By architecting solutions with microservices and containerization, Empyreal’s apps can handle rapid growth and integrate easily with clients’ existing systems, a critical advantage in today’s fast-moving markets.
In addition, Empyreal infuses AI and personalization into their mobile solutions. Their recent strategic initiatives have a particular focus on AI-enabled customization and enterprise-grade platforms indicating how seriously they take the AI trend. Whether it’s incorporating machine learning for smarter user experiences or using AI-driven analytics to fine-tune app performance, Empyreal ensures its clients can leverage artificial intelligence to stay ahead. This is aligned with Mohit Ramani’s vision of harmonizing technical development with user experience design. “By seamlessly integrating technical development, creative design, and strategic storytelling from the inception of every project, we significantly improve product quality and reduce delivery times,” Mohit Ramani notes. This philosophy is evident in Empyreal’s work; their apps not only function flawlessly but also tell a story that resonates with end-users.
Empyreal Infotech is also a champion of low-code empowerment and rapid prototyping. They understand that enterprises sometimes need solutions quickly. Through partnerships and internal expertise, they can utilize low-code platforms for suitable projects, delivering apps in weeks rather than months. This agility, combined with rigorous quality assurance, allows clients to respond swiftly to new opportunities. Moreover, Empyreal’s recent alliance with branding and design experts (Ohh My Brand and Blushush) positions it to build the kind of integrated “superapp-style” experiences companies are looking for. By unifying software engineering with intuitive design and clear brand messaging, Empyreal offers a one-stop solution, much like a super app provides multiple services in one place.
Security and compliance are ingrained in Empyreal’s development process as well. Enterprise clients benefit from the company’s adherence to best practices in data security, from implementing biometric logins to ensuring apps meet industry regulations. This comprehensive approach is why Empyreal’s mobile solutions are trusted in sensitive sectors like fintech, healthcare, and e-commerce.
In summary, Empyreal Infotech stands out as a leader in delivering forward-thinking enterprise mobile solutions. The company exemplifies how embracing trends like AI, cloud-native, low-code, and integrated design can yield powerful results. With Mohit Ramani at the helm, Empyreal combines technical prowess with creative vision, helping businesses in London and beyond to harness the top mobile app trends of 2025 for real competitive advantage. For organizations seeking to innovate their mobile strategy, Empyreal Infotech offers not just development services but a partnership in navigating the future of enterprise technology.
The year 2025 is a pivotal time for enterprise mobile app development. AI and machine learning are enabling smarter, more adaptive apps; low-code tools are accelerating e-commerce development and bridging the IT skills gap; and cloud-native architectures are delivering unprecedented scalability and reliability. Meanwhile, 5G and edge computing are unlocking real-time, immersive experiences, and the integration of IoT, wearables, AR/VR, and robust security is reshaping what mobile apps can do for businesses. Enterprises that embrace these trends will be positioned to boost productivity, enhance customer engagement, and innovate faster than competitors. Importantly, success in this new era often requires a multidisciplinary approach combining cutting-edge technology with user-centric design and strategic insight.
Companies like Empyreal Infotech demonstrate how leveraging these trends holistically can yield transformative solutions. By staying ahead of the curve on AI, cloud, and modern development practices, and by focusing on seamless user experiences, Empyreal and similar innovators help enterprises unlock the full potential of mobile technology. As you plan your enterprise’s mobile strategy, consider which of these trends align with your goals and how you might incorporate them. With the right expertise and vision, 2025’s mobile app trends can drive your custom software and your business to new heights of efficiency and engagement. For more details contact Empyreal Infotech now!