In today’s hyper-connected world, modern leadership branding is essential. Top executives can no longer remain “invisible behind corporate facades” their personal brand is a strategic business asset. Leadership branding means cultivating an executive’s identity and voice so stakeholders trust and follow that leader. In fact, studies show 82% of consumers trust a company more when […]
Growing a startup isn’t just about products and pitches today; the founder’s brand often matters just as much. Investors and customers alike now check a CEO’s profile online before deciding whom to trust. Studies show that 81% of investors have made decisions based on a company’s digital presence, and 82% of people trust a company […]
In today’s digital age, executive visibility functions like currency: leaders with strong personal brands earn credibility and influence. Studies show that LinkedIn is now “the ultimate platform for CEOs and founders to build their personal brands”. The very act of building an executive brand by sharing authentic stories and insights on social media especially on […]
Personal branding and public relations now go hand-in-hand for top executives. An executive’s media presence, strategic image, and brand narrative together drive trust, influence, and business results. Over the past decade, executive branding has expanded beyond visual identity into digital reputation, thought leadership, content marketing, and more. For example, one industry report finds 77% of […]
PR and branding overlap heavily for tech founders: the chief executive is not only the company’s leader but also its living brand image. As one PR expert explains, “As the tech founder, you are your brand’s most influential voice…connecting the tech founder to the brand is one of the most important things that PR for […]
In today’s connected world, a founder’s personal brand is the new first impression. A potential investor often Googles your name. If nothing compelling appears, they will “move on to the next startup.” Building a clear, authentic brand cuts through the noise and earns trust online. For example, 93% of consumers say a CEO’s social media […]
Building a strong personal brand on social media can be a game-changer for your career or business. In today’s digital age, social media personal branding isn’t just a buzzword. It’s often the key to becoming known, trusted, and influential in your field. But achieving personal branding success means understanding each platform, creating engaging content, and […]
We Sat Through 3 Brand Strategy Workshops – Only One Was Worth It Introduction: Navigating the Maze of Brand Strategy Workshops Every founder dreams of a brand that stands out with crystal clarity and resonates with its audience. As a founding team, we knew our startup’s brand needed sharper definition. Our message felt muddled, […]
We Asked 7 Founders: What Changed After a Brand Strategy Workshop? Before Sahil Gandhi, the “Brand Professor” and co-founder of Blushush (and partner in Ohh My Brand), conducted our workshop, many founders admitted their brands felt fuzzy and fragmented. A common confession was that without a clear strategy, marketing became “a bunch of ad hoc […]