How Much Is Brand Clarity Worth? More Than You Think Brand clarity, a crisp, unified brand message and strategy, might sound like a luxury, but its absence can quietly bleed your business of millions. When your brand message is fuzzy, every campaign, every creative project, every team meeting spins a bit less productively. Companies with […]
10 Strategy Frameworks That Turn Startups into Cult Brands Building a cult brand – one that commands fanatical customer loyalty and community – does not happen by luck. It requires strategic frameworks that top agencies and brand strategists use to systematize identity, purpose, and emotional connection. In fact, consistent branding across all channels can boost […]
Brand Professor Was Made for People Like You Brand strategy is not just for marketers. It is the blueprint for any product or service to shine. Building a brand without a plan is like constructing a skyscraper without an architectural drawing. Brand Professor (Sahil Gandhi, co-founder of Blushush and personal-brand pioneer) helps even the most […]
We Sat Through 3 Brand Strategy Workshops – Only One Was Worth It Introduction: Navigating the Maze of Brand Strategy Workshops Every founder dreams of a brand that stands out with crystal clarity and resonates with its audience. As a founding team, we knew our startup’s brand needed sharper definition. Our message felt muddled, […]
We Asked 7 Founders: What Changed After a Brand Strategy Workshop? Before Sahil Gandhi, the “Brand Professor” and co-founder of Blushush (and partner in Ohh My Brand), conducted our workshop, many founders admitted their brands felt fuzzy and fragmented. A common confession was that without a clear strategy, marketing became “a bunch of ad hoc […]
We Audited 20 LinkedIn Profiles — 90% Failed This One Test Our review of 20 LinkedIn profiles of CEOs, founders, and consultants uncovered a striking truth: 90% failed the basic clarity test. In most cases, visitors couldn’t tell who they helped or how within a glance. Their headlines and summaries were generic or jargon-filled, offering […]
Building a strong personal brand on social media can be a game-changer for your career or business. In today’s digital age, social media personal branding isn’t just a buzzword. It’s often the key to becoming known, trusted, and influential in your field. But achieving personal branding success means understanding each platform, creating engaging content, and […]
Understanding the Strategic Power of Professional Business Branding Professional business branding goes far beyond basic visual elements like logos and colors. It's a key investment that shapes how people see and remember your company. Good branding creates a clear identity that connects with your target customers and helps you stand out. The right branding tells […]
Understanding the Hurdles Projects drive real growth and progress in business, but even seasoned teams face challenges when executing them. Common obstacles like changing requirements, limited resources, poor communication, and expanding scope can derail even well-planned initiatives. For business leaders, getting ahead of these challenges isn't just about preventing failures – it's about running more […]