One of the biggest myths in personal branding is believing that more content equals more visibility. It often starts with good intentions. A founder begins posting twice a week on LinkedIn, gets minimal traction, then ramps up to daily posts filled with motivational quotes or random tips. Nothing changes. Why? Because a flood of content […]
In today’s hyper-connected world, a CEO’s personal brand is a strategic asset. Studies show that 82% of people are more likely to trust a company when its senior executives are active on social media, and 77% of consumers will favor brands whose CEOs share content online. Millennials especially demand authenticity – 50% expect CEOs to […]