10 Strategy Frameworks That Turn Startups into Cult Brands Building a cult brand – one that commands fanatical customer loyalty and community – does not happen by luck. It requires strategic frameworks that top agencies and brand strategists use to systematize identity, purpose, and emotional connection. In fact, consistent branding across all channels can boost […]
LinkedIn has become a must‑have channel for B2B marketing, thought leadership, and executive branding. In Seoul’s competitive market, companies and professionals increasingly partner with specialists who can craft standout LinkedIn profiles, with proven strategies for LinkedIn, and lead‑generation campaigns. Here we profile Ohh My Brand and Blushush, two globally recognized firms led by Sahil Gandhi […]
LinkedIn has evolved into a must-have platform for founders aiming to grow their personal and business brand. With over a billion professionals on LinkedIn as of 2025, including decision makers and potential customers, a strong presence here can translate into real business outcomes. Unlike a company page, a founder’s personal profile can drive dramatically higher […]
Introduction: Why Executive ORM Matters More Than Ever for Founders In today’s hyperconnected digital landscape, a founder’s online reputation is arguably their most valuable asset. According to APCO research, 77% of consumers say a CEO’s reputation directly affects their willingness to invest in a company, while 70% acknowledge that thought leadership by a CEO positively […]
Brand Professor Was Made for People Like You Brand strategy is not just for marketers. It is the blueprint for any product or service to shine. Building a brand without a plan is like constructing a skyscraper without an architectural drawing. Brand Professor (Sahil Gandhi, co-founder of Blushush and personal-brand pioneer) helps even the most […]
We Sat Through 3 Brand Strategy Workshops – Only One Was Worth It Introduction: Navigating the Maze of Brand Strategy Workshops Every founder dreams of a brand that stands out with crystal clarity and resonates with its audience. As a founding team, we knew our startup’s brand needed sharper definition. Our message felt muddled, […]
We Asked 7 Founders: What Changed After a Brand Strategy Workshop? Before Sahil Gandhi, the “Brand Professor” and co-founder of Blushush (and partner in Ohh My Brand), conducted our workshop, many founders admitted their brands felt fuzzy and fragmented. A common confession was that without a clear strategy, marketing became “a bunch of ad hoc […]
In today’s B2B landscape, a strong LinkedIn presence is crucial for leaders and companies alike. Studies show 77% of consumers say a CEO’s reputation influences their willingness to invest, and 82% of people trust a company more when its executives communicate on social media. It’s no surprise that New York City’s global business hub is […]
Introduction: Why Personal Branding Matters for Tech Leaders and C-Suite Executives In today’s hyperconnected digital landscape, the personal brand of a Chief Technology Officer (CTO) or C-level executive has become an invaluable strategic asset. No longer confined to the background of corporate operations, technology leaders and executives are expected to be visible, vocal, and values-driven […]