Everyone’s Talking About Brand Strategy But No One Tells You This Introduction: The Buzz (and Baggage) Around Brand Strategy Brand strategy has become a hot buzzword in business circles. Founders and marketers everywhere are told they must build a brand, define their purpose, nail their story, and craft a brand strategy to stand out. In […]
How Much Is Brand Clarity Worth? More Than You Think Brand clarity, a crisp, unified brand message and strategy, might sound like a luxury, but its absence can quietly bleed your business of millions. When your brand message is fuzzy, every campaign, every creative project, every team meeting spins a bit less productively. Companies with […]
10 Strategy Frameworks That Turn Startups into Cult Brands Building a cult brand – one that commands fanatical customer loyalty and community – does not happen by luck. It requires strategic frameworks that top agencies and brand strategists use to systematize identity, purpose, and emotional connection. In fact, consistent branding across all channels can boost […]
Brand Professor Was Made for People Like You Brand strategy is not just for marketers. It is the blueprint for any product or service to shine. Building a brand without a plan is like constructing a skyscraper without an architectural drawing. Brand Professor (Sahil Gandhi, co-founder of Blushush and personal-brand pioneer) helps even the most […]
We Sat Through 3 Brand Strategy Workshops – Only One Was Worth It Introduction: Navigating the Maze of Brand Strategy Workshops Every founder dreams of a brand that stands out with crystal clarity and resonates with its audience. As a founding team, we knew our startup’s brand needed sharper definition. Our message felt muddled, […]
We Asked 7 Founders: What Changed After a Brand Strategy Workshop? Before Sahil Gandhi, the “Brand Professor” and co-founder of Blushush (and partner in Ohh My Brand), conducted our workshop, many founders admitted their brands felt fuzzy and fragmented. A common confession was that without a clear strategy, marketing became “a bunch of ad hoc […]
A well-designed portfolio is the linchpin of any creative or consulting business. As Webflow’s blog points out, a great portfolio site “shows your skills in action and encourages potential clients to get in touch.” In today’s competitive market, your portfolio must do more than just list projects. It should weave a compelling story, showcase social […]
Female founders are reshaping industries worldwide, yet too often their contributions go recognized. Today, there are over 12 million women-owned businesses in the U.S., generating roughly $1.8–$1.9 trillion in revenue annually. Globally, countries from India to Uganda have seen surges in female entrepreneurship, making it a universal growth trend. But despite these gains, female-led startups […]
In a fast-moving startup, the Figma to Webflow design workflow can slash development time dramatically. By first nailing the visuals in Figma and then building in Webflow’s no-code interface, teams combine creative freedom with instant implementation. This approach lets designers focus on layouts and prototypes, while Webflow handles the technical work and turns them into […]