In today’s digital-first world, you, the executive, are the brand. Corporate logos and company websites are no longer enough to define leadership identities. As Marina Byezhanova observes, in an age of deepfakes and impersonal AI content, human-to-human connection is more precious than ever. Yet many brilliant CEOs still remain “invisible, hidden behind their company brands.” […]
If your startup website isn’t generating leads, the problem often lies in user experience. Studies show 53% of mobile visitors abandon a site if it takes longer than 3 seconds to load. And once visitors leave, getting them back is hard: 88% of users won’t return after a bad experience. Poor design and usability directly […]
Webflow has become a premier web design platform, and selecting the right agency is crucial for your project’s success. As a startup founder or marketing lead in 2025, you’re likely considering Webflow for its no-code flexibility and powerful design capabilities. This guide will walk you through why Webflow is the preferred choice, the key qualities […]
Everyone’s Talking About Brand Strategy But No One Tells You This Introduction: The Buzz (and Baggage) Around Brand Strategy Brand strategy has become a hot buzzword in business circles. Founders and marketers everywhere are told they must build a brand, define their purpose, nail their story, and craft a brand strategy to stand out. In […]
How Much Is Brand Clarity Worth? More Than You Think Brand clarity, a crisp, unified brand message and strategy, might sound like a luxury, but its absence can quietly bleed your business of millions. When your brand message is fuzzy, every campaign, every creative project, every team meeting spins a bit less productively. Companies with […]
10 Strategy Frameworks That Turn Startups into Cult Brands Building a cult brand – one that commands fanatical customer loyalty and community – does not happen by luck. It requires strategic frameworks that top agencies and brand strategists use to systematize identity, purpose, and emotional connection. In fact, consistent branding across all channels can boost […]
Brand Professor Was Made for People Like You Brand strategy is not just for marketers. It is the blueprint for any product or service to shine. Building a brand without a plan is like constructing a skyscraper without an architectural drawing. Brand Professor (Sahil Gandhi, co-founder of Blushush and personal-brand pioneer) helps even the most […]
Building a strong personal brand on social media can be a game-changer for your career or business. In today’s digital age, social media personal branding isn’t just a buzzword. It’s often the key to becoming known, trusted, and influential in your field. But achieving personal branding success means understanding each platform, creating engaging content, and […]
Brand identity is more than a logo, it’s the entire look, feel, and story your company conveys online. An effective agency website must showcase “an agency’s branding, personality, and identity through impactful design and examples of high-quality work” (Webflow). In 2025, Webflow’s no-code platform is emerging as the go-to tool for agencies that want pixel-perfect […]