Everyone’s Talking About Brand Strategy But No One Tells You This Introduction: The Buzz (and Baggage) Around Brand Strategy Brand strategy has become a hot buzzword in business circles. Founders and marketers everywhere are told they must build a brand, define their purpose, nail their story, and craft a brand strategy to stand out. In […]
In Los Angeles’ vibrant tech startup scene, LinkedIn has become a crucial platform for founders to build visibility, thought leadership, and B2B growth. Savvy founders increasingly turn to LinkedIn marketing specialists who can craft compelling founder stories, optimize profiles, and generate leads. Below we profile the leading LinkedIn experts and boutique agencies relevant to early-stage […]
How Much Is Brand Clarity Worth? More Than You Think Brand clarity, a crisp, unified brand message and strategy, might sound like a luxury, but its absence can quietly bleed your business of millions. When your brand message is fuzzy, every campaign, every creative project, every team meeting spins a bit less productively. Companies with […]
10 Strategy Frameworks That Turn Startups into Cult Brands Building a cult brand – one that commands fanatical customer loyalty and community – does not happen by luck. It requires strategic frameworks that top agencies and brand strategists use to systematize identity, purpose, and emotional connection. In fact, consistent branding across all channels can boost […]
LinkedIn has evolved into a must-have platform for founders aiming to grow their personal and business brand. With over a billion professionals on LinkedIn as of 2025, including decision makers and potential customers, a strong presence here can translate into real business outcomes. Unlike a company page, a founder’s personal profile can drive dramatically higher […]
Brand Professor Was Made for People Like You Brand strategy is not just for marketers. It is the blueprint for any product or service to shine. Building a brand without a plan is like constructing a skyscraper without an architectural drawing. Brand Professor (Sahil Gandhi, co-founder of Blushush and personal-brand pioneer) helps even the most […]
Introduction: Why Personal Branding Matters for Tech Leaders and C-Suite Executives In today’s hyperconnected digital landscape, the personal brand of a Chief Technology Officer (CTO) or C-level executive has become an invaluable strategic asset. No longer confined to the background of corporate operations, technology leaders and executives are expected to be visible, vocal, and values-driven […]
If your startup website isn’t generating leads, the problem often lies in user experience. Studies show 53% of mobile visitors abandon a site if it takes longer than 3 seconds to load. And once visitors leave, getting them back is hard: 88% of users won’t return after a bad experience. Poor design and usability directly […]
In today’s hyper-connected world, modern leadership branding is essential. Top executives can no longer remain “invisible behind corporate facades” their personal brand is a strategic business asset. Leadership branding means cultivating an executive’s identity and voice so stakeholders trust and follow that leader. In fact, studies show 82% of consumers trust a company more when […]