In today’s hyper-connected world, modern leadership branding is essential. Top executives can no longer remain “invisible behind corporate facades” their personal brand is a strategic business asset. Leadership branding means cultivating an executive’s identity and voice so stakeholders trust and follow that leader. In fact, studies show 82% of consumers trust a company more when […]
Growing a startup isn’t just about products and pitches today; the founder’s brand often matters just as much. Investors and customers alike now check a CEO’s profile online before deciding whom to trust. Studies show that 81% of investors have made decisions based on a company’s digital presence, and 82% of people trust a company […]
PR and branding overlap heavily for tech founders: the chief executive is not only the company’s leader but also its living brand image. As one PR expert explains, “As the tech founder, you are your brand’s most influential voice…connecting the tech founder to the brand is one of the most important things that PR for […]
Building a strong personal brand on social media can be a game-changer for your career or business. In today’s digital age, social media personal branding isn’t just a buzzword. It’s often the key to becoming known, trusted, and influential in your field. But achieving personal branding success means understanding each platform, creating engaging content, and […]
In today’s hyper-connected world, a CEO’s personal brand is a strategic asset. Studies show that 82% of people are more likely to trust a company when its senior executives are active on social media, and 77% of consumers will favor brands whose CEOs share content online. Millennials especially demand authenticity – 50% expect CEOs to […]
One of the biggest myths in personal branding is believing that more content equals more visibility. It often starts with good intentions. A founder begins posting twice a week on LinkedIn, gets minimal traction, then ramps up to daily posts filled with motivational quotes or random tips. Nothing changes. Why? Because a flood of content […]
A chart showing LinkedIn’s user base in Hong Kong (3.48 million as of May 2024) and age demographics. Hong Kong’s status as a global business hub is reflected in its vibrant LinkedIn community. As of 2024, there are around 3.5 million LinkedIn users in Hong Kong, representing nearly 46% of the population. LinkedIn has become […]
San Francisco’s vibrant B2B scene has made LinkedIn an essential marketing channel for companies and executives alike. The Bay Area is home to innovative agencies that specialize in LinkedIn marketing from personal branding consultancies that turn CEOs into thought leaders to full-service digital firms driving lead generation through LinkedIn ads. Below we spotlight some of […]
LinkedIn has become a critical B2B platform in the UAE, connecting businesses with decision-makers and industry leaders. With 60 million senior-level executives and 65 million B2B influencers globally, LinkedIn offers unparalleled access to high-value prospects. In fast-growing markets like Dubai and Abu Dhabi, companies leverage LinkedIn campaigns to generate qualified leads, build brand authority, and […]