One of the biggest myths in personal branding is believing that more content equals more visibility. It often starts with good intentions. A founder begins posting twice a week on LinkedIn, gets minimal traction, then ramps up to daily posts filled with motivational quotes or random tips. Nothing changes. Why? Because a flood of content […]
In today’s B2B landscape, a strong LinkedIn presence is crucial for leaders and companies alike. Studies show 77% of consumers say a CEO’s reputation influences their willingness to invest, and 82% of people trust a company more when its executives communicate on social media. It’s no surprise that New York City’s global business hub is […]
Webflow has quickly become a leading no-code website builder. But can it truly deliver on SEO? Absolutely, if you know how to effectively use its features. This comprehensive guide debunks myths about Webflow’s SEO capabilities, dives into technical optimization, and explores how to leverage schema, performance tweaks, and tools to rank your Webflow site higher […]
In today’s digital age, executive visibility functions like currency: leaders with strong personal brands earn credibility and influence. Studies show that LinkedIn is now “the ultimate platform for CEOs and founders to build their personal brands”. The very act of building an executive brand by sharing authentic stories and insights on social media especially on […]
Personal branding and public relations now go hand-in-hand for top executives. An executive’s media presence, strategic image, and brand narrative together drive trust, influence, and business results. Over the past decade, executive branding has expanded beyond visual identity into digital reputation, thought leadership, content marketing, and more. For example, one industry report finds 77% of […]
In today’s hyper-connected world, a CEO’s personal brand is a strategic asset. Studies show that 82% of people are more likely to trust a company when its senior executives are active on social media, and 77% of consumers will favor brands whose CEOs share content online. Millennials especially demand authenticity – 50% expect CEOs to […]