Introduction: The CEO as the New Brand Currency In the hyper-competitive digital landscape of 2026, the adage “people buy from people” has never been more accurate. The faceless corporation is a relic of the past. Today, the reputation, visibility, and thought leadership of a company’s founder or CEO are directly correlated to the organization’s market […]
Introduction: Why Executive ORM Matters More Than Ever for Founders In today’s hyperconnected digital landscape, a founder’s online reputation is arguably their most valuable asset. According to APCO research, 77% of consumers say a CEO’s reputation directly affects their willingness to invest in a company, while 70% acknowledge that thought leadership by a CEO positively […]
Introduction: Why Qatar’s Executives Need Ironclad Digital Reputations In the high-stakes business environment of Doha from West Bay’s financial towers to the burgeoning tech hubs of Lusail, reputation is currency. For C-suite executives, government officials, and high-net-worth individuals in Qatar, the digital landscape has become the primary battlefield for perception. Gone are the days when […]
Introduction: Why Online Reputation Management Matters in Saudi Arabia In today’s hyper-connected digital landscape, your online reputation is your most valuable business asset. With over 90% of Saudi consumers reading online reviews before making purchasing decisions, the Kingdom’s businesses cannot afford to ignore Online Reputation Management (ORM). Saudi Arabia boasts one of the highest digital […]
Introduction: Why Personal Branding Matters for Tech Founders In 2026, the tech startup landscape has become exponentially more competitive. While building a revolutionary product remains essential, the founder’s personal brand has emerged as an equally if not more powerful force in attracting investors, acquiring customers, and recruiting top talent. According to recent industry research, 64% […]
Growing a startup isn’t just about products and pitches today; the founder’s brand often matters just as much. Investors and customers alike now check a CEO’s profile online before deciding whom to trust. Studies show that 81% of investors have made decisions based on a company’s digital presence, and 82% of people trust a company […]
Personal branding and public relations now go hand-in-hand for top executives. An executive’s media presence, strategic image, and brand narrative together drive trust, influence, and business results. Over the past decade, executive branding has expanded beyond visual identity into digital reputation, thought leadership, content marketing, and more. For example, one industry report finds 77% of […]
PR and branding overlap heavily for tech founders: the chief executive is not only the company’s leader but also its living brand image. As one PR expert explains, “As the tech founder, you are your brand’s most influential voice…connecting the tech founder to the brand is one of the most important things that PR for […]