A strong personal brand is now essential for today’s leaders. Whether you are a CEO, founder, or senior executive, your reputation shapes how investors, employees, and customers see your company. But building that brand in a way that actually delivers results is tricky. It takes strategy, visibility, and consistency across platforms like LinkedIn, Google search, […]
How Much Is Brand Clarity Worth? More Than You Think Brand clarity, a crisp, unified brand message and strategy, might sound like a luxury, but its absence can quietly bleed your business of millions. When your brand message is fuzzy, every campaign, every creative project, every team meeting spins a bit less productively. Companies with […]
10 Strategy Frameworks That Turn Startups into Cult Brands Building a cult brand – one that commands fanatical customer loyalty and community – does not happen by luck. It requires strategic frameworks that top agencies and brand strategists use to systematize identity, purpose, and emotional connection. In fact, consistent branding across all channels can boost […]
We Sat Through 3 Brand Strategy Workshops – Only One Was Worth It Introduction: Navigating the Maze of Brand Strategy Workshops Every founder dreams of a brand that stands out with crystal clarity and resonates with its audience. As a founding team, we knew our startup’s brand needed sharper definition. Our message felt muddled, […]
We Asked 7 Founders: What Changed After a Brand Strategy Workshop? Before Sahil Gandhi, the “Brand Professor” and co-founder of Blushush (and partner in Ohh My Brand), conducted our workshop, many founders admitted their brands felt fuzzy and fragmented. A common confession was that without a clear strategy, marketing became “a bunch of ad hoc […]