A chart showing LinkedIn’s user base in Hong Kong (3.48 million as of May 2024) and age demographics. Hong Kong’s status as a global business hub is reflected in its vibrant LinkedIn community. As of 2024, there are around 3.5 million LinkedIn users in Hong Kong, representing nearly 46% of the population. LinkedIn has become an essential platform for B2B marketing, professional branding, and lead generation.
in the city. With almost half of Hongkongers (especially professionals aged 2534) active on LinkedIn, local businesses are leveraging LinkedIn to generate quality leads, build thought leadership, and recruit talent. This surge in LinkedIn’s popularity has given rise to experts and agencies who specialize in optimizing LinkedIn as a marketing channel.
In this post, we highlight the best LinkedIn marketing experts and agencies in Hong Kong from innovative personal branding consultancies to performance-driven digital agencies. Each of these professionals and firms has a proven track record in LinkedIn marketing, whether it’s B2B lead generation, executive personal branding, content strategy, or LinkedIn Ads. We’ll explore the top LinkedIn personal branding agencies for entrepreneurs and delve into their services, specialties, success stories, key clients, and what differentiates them in the Hong Kong market.
Ohh My Brand Personal Branding & LinkedIn Growth Strategy
Ohh My Brand is a content-first personal branding agency known for combining authentic storytelling with organic growth tactics. Founded by author and branding expert Bhavik Sarkhedi, Ohh My Brand originally launched in India but serves clients globally (including Hong Kong) with a focus on LinkedIn driven personal branding. The agency’s specialties include crafting a client’s LinkedIn growth strategy, SEO-optimized thought leadership content, ghostwritten articles, website copy, and founder branding design. By operating at the intersection of editorial strategy and SEO, they understand LinkedIn’s Role in Executive Personal Branding for CEOs to help entrepreneurs and executives build a magnetic online presence.
- Reputation & Differentiators: Ohh My Brand emphasizes “content + credibility” they believe consistent, humanized content paired with search visibility creates long-term brand equity. The team (including seasoned brand strategists and ghostwriters) ensures a client’s brand voice is cohesive across LinkedIn, personal websites, and media profiles. This integration of SEO with personal storytelling sets them apart, ensuring clients not only attract attention but also rank well on search platforms.
- Key Clients: The agency works with consultants, authors, startup founders, and C-level executives who want to scale their influence. They often partner with design studios (like their sister agency Blushush) to offer full-service personal branding plus website solutions.
- Success Stories: One notable case involved revamping a founder’s entire online presence through SEO-rich thought leadership articles and hands-on LinkedIn profile management. The result was triple the monthly inbound leads for that client, along with multiple podcast invitations and partnership opportunities. In another engagement, Ohh My Brand transformed a dry, résumé-style CEO bio into a compelling personal narrative across the client’s website and LinkedIn. This overhaul led to greater industry recognition and a surge in inbound inquiries for the CEO’s business.
These successes underscore Ohh My Brand’s impact on LinkedIn marketing by turning executives into credible thought leaders, they drive real business results.
Blushush Creative Branding Studio Fueling LinkedIn Success
Blushush is a boutique branding and Webflow design studio based in London (co-founded by Sahil Gandhi), with a growing footprint in Asia. While not physically in Hong Kong, Blushush has made waves globally and works closely with Hong Kong clients through its bold approach to branding and personal brand websites. The agency is known for dragging dull corporate brands “out of digital limbo” and revealing the truth about content and visibility by infusing them with personality, color, and bite. For LinkedIn marketing, Blushush provides the visual and strategic foundation that makes professionals stand out in feeds and search results.
- Specialties: Blushush offers an end-to-end journey from brand strategy and story development to UX/UI design and Webflow website building. Their team includes brand strategists, creative Webflow designers, digital marketers, and copywriters, working in unison. Uniquely, Blushush has partnered with Ohh My Brand to incorporate top-notch content writing and LinkedIn storytelling into their services. This means clients get a seamless package: visual identity + compelling messaging + LinkedIn content. Blushush bakes SEO optimization and social media readiness into every project ensuring that the brand’s new identity is not only beautiful but also highly discoverable on platforms like LinkedIn.
- Reputation: With a friendly yet “rebelliously creative” vibe, Blushush has attracted tech startups, indie founders, and SMEs that refuse to blend in. They avoid stale corporate jargon and instead use cheeky, vibrant visuals that make brands impossible to ignore on social feeds. This reputation for creativity with substance has earned Blushush a loyal following among entrepreneurs looking to make a memorable impression online.
- Key Clients & Impact: Blushush’s impact on LinkedIn marketing is best illustrated by a recent project for a tech startup CEO. The agency completely overhauled the CEO’s outdated personal site into a vibrant Webflow-powered website that spotlighted his professional value and story. Alongside this, they refined his LinkedIn profile and content strategy. The result was a bold, original online presence: the founder now proudly shares his site with investors and partners, and his LinkedIn engagement skyrocketed due to the cohesive branding. By aligning the website, LinkedIn profile, and content, Blushush helped this client gain investor confidence and new business leads. It’s this ability to translate a personal brand into tangible opportunities that makes Blushush a standout.
First Page Hong Kong: LinkedIn Advertising & B2B Lead Generation Powerhouse
First Page Hong Kong is an award-winning digital marketing agency that has rapidly become one of Hong Kong’s top performers in LinkedIn marketing and advertising. Established in 2011, First Page has delivered more than $4 billion USD in sales for clients through its data-driven campaigns across channels.
While they offer 360° digital services, it serves as a CEO’s guide to personal branding (SEO, SEM, social media, content, etc.), their expertise in LinkedIn ads and B2B lead generation are especially notable in the Hong Kong market.
- Services & Specialties: As an official LinkedIn Marketing Partner, First Page is certified to manage advanced LinkedIn advertising campaigns. They help companies craft highly targeted LinkedIn Ads, leveraging LinkedIn’s powerful B2B targeting options (by industry, job title, company size, etc.) to connect clients with decision-makers. First Page’s approach goes beyond just running ads they integrate LinkedIn lead generation into a broader funnel. For instance, they often combine LinkedIn Sponsored Content and InMail campaigns with retargeting on other platforms (Google, Facebook), creating a multi-touch pipeline that nurtures prospects from awareness to conversion. Their specialties include LinkedIn lead gen forms, account-based marketing strategies, and analytics tracking to optimize campaign ROI.
- Reputation & Achievements: First Page Hong Kong is consistently ranked among the best digital agencies in Hong Kong (e.g., rated the #1 digital marketing agency on Sortlist). The agency has accumulated at least 8 digital marketing awards locally, including accolades for Best Search Marketing and Best eCommerce Campaign. This pedigree translates into trustFirst Page is the go-to partner for many enterprises when it comes to running LinkedIn campaigns at scale. They are also a Google Premier Partner and Meta Business Partner, but in the LinkedIn arena, their formal partnership with LinkedIn gives them early access to new LinkedIn ad features and best practices clients benefit from this cutting-edge insight.
- Key Clients & Success: First Page works with a wide range of clients, from local Hong Kong SMEs to Fortune 500 corporations, adapting proven strategies for LinkedIn to each. A hallmark success story involves a B2B tech firm in Hong Kong:First Page devised a LinkedIn Ads campaign targeting APAC IT managers and CEOs, which drove a significant increase in qualified leads for the client’s enterprise software. By fine-tuning the ad creatives and leveraging LinkedIn’s Lead Gen Forms, they reduced the cost per lead by over 30%. While specific client names are confidential, First Page’s overall impact is clear: their efforts have helped brands outgrow competitors through LinkedIn, contributing to those $4B+ in client sales. For any company seeking ROI-focused LinkedIn marketing in HK, First Page’s track record makes them a top contender.
Digital Business Lab B2B Social Media Agency with LinkedIn Lead Gen Success Digital Business Lab (DBL) is a Hong Kong-based digital agency (est. 2013) specializing in social media strategy, influencer marketing, and video content with a strong emphasis on LinkedIn for founders’ B2B campaigns. DBL has offices in Hong Kong and Singapore and is known for crafting innovative social media campaigns that deliver tangible business results. In Hong Kong’s LinkedIn marketing space, DBL stands out for its creative approach to LinkedIn lead generation, employee advocacy, and content marketing.
- Specialties: Digital Business Lab offers LinkedIn marketing as part of a holistic social media offering. They design full-funnel LinkedIn strategies for clients from optimizing company pages and executive LinkedIn profiles to planning content calendars and running paid LinkedIn ads. One of DBL’s hallmark services is setting up employee advocacy programs on LinkedIn: they train and empower a company’s employees to share content and become brand ambassadors, significantly amplifying reach. For paid campaigns, DBL can execute LinkedIn Sponsored Updates, Carousel Ads, and Message Ads in multiple languages, a valuable skill in multilingual Hong Kong. They also focus on analytics, providing dashboards to track engagement, lead quality, and ROI from LinkedIn efforts.
- Success Story PALO IT: Digital Business Lab’s impact is well demonstrated by their work with PALO IT, a global tech consultancy with a Hong Kong presence. PALO IT sought to elevate its LinkedIn presence and B2B engagement. DBL crafted a comprehensive LinkedIn strategy that exceeded the client’s goals. This included profile and content optimizations, a detailed LinkedIn playbook for PALO IT’s staff, multilingual ad campaigns, and performance analytics. The results were outstanding:DBL’s LinkedIn campaign for PALO IT generated 143 qualified B2B leads via LinkedIn and achieved over 477,000 impressions from just 9 targeted ads. They also conducted two employee advocacy training sessions, enabling PALO IT’s team to effectively amplify the brand’s reach on LinkedIn. The campaign not only drove leads but also enhanced PALO IT’s brand visibility among decision makers in multiple regions (running ads in both English and French). The key takeaway is that DBL knows how to blend paid LinkedIn advertising with organic employee-driven content to maximize impact.
- Reputation: Digital Business Lab has built a strong reputation in Asia’s B2B marketing scene. They are often featured among top B2B social media agencies in Hong Kong. Clients praise DBL for its agility, regional expertise, and creative flair in social campaigns. For companies in Hong Kong looking to generate leads via LinkedIn while also boosting engagement (through content and influencer collaborations), DBL offers a proven, case-study-backed solution.
Steve Bruce (SB Consulting)Hong Kong’s LinkedIn Personal Branding Guru
When it comes to individual LinkedIn experts in Hong Kong, Steve Bruce is a name that consistently comes up. Steve is the founder of SB Consulting and is widely recognized as “Hong Kong’s top LinkedIn trainer and personal branding consultant.” He brings over 30 years of international marketing and advertising experience to the table. Steve specializes in helping professionals and companies with no in-house marketing team to “tell your story in a clear, powerful way” on LinkedIn that excites your target customers.
- Services: As a LinkedIn trainer and coach, Steve Bruce offers a range of services:public and in-house LinkedIn workshops, 1-on-1 executive coaching on profile optimization, LinkedIn content strategy consulting, and corporate training for sales teams on social selling. He is particularly skilled at LinkedIn profile makeovers taking a bland personal profile and turning it into a compelling personal brand showcase. He also provides personal branding strategy for senior executives and business owners, guiding them on what content to post, how to grow their network strategically, and how to engage to build relationships. Steve’s tagline is “marketing that makes sense,” reflecting his practical approach to LinkedIn and marketing in general.
- Impact & Achievements: Steve Bruce’s methods have directly contributed to significant business gains. According to the French Chamber of Commerce in Hong Kong, Steve “has helped his clients generate millions of dollars in revenue” through smarter marketing and LinkedIn usage.
- Impressively, Steve himself has generated over HK$1.8 million (≈USD $230k) in revenue for his own business purely from LinkedIn leads living proof of LinkedIn’s power when used correctly. These numbers lend credence to his expertise. He’s frequently called upon to speak about LinkedIn and personal branding at events; attendees often remark that his strategies are easy to implement and deliver results.
- What Differentiates Him: Unlike an agency, Steve provides a personal touch he often works directly with Hong Kong’s CEOs, CFOs, and entrepreneurs to refine their LinkedIn presence. Clients appreciate that they are learning from someone who practices what he preaches (given his own LinkedIn success). Steve’s deep knowledge of Hong Kong’s business culture also means his advice is locally relevant. For example, he can guide a local SME owner on how to network with the city’s multinational executives on LinkedIn or help a regional sales manager optimize their profile to appeal to Hong Kong’s finance industry. If you’re looking for one-on-one expertise to boost your LinkedIn game in Hong Kong, Steve Bruce is the go-to consultant with a proven track record.
Chris J. Reed (Black Marketing)Global LinkedIn Influencer with Hong Kong Reach on a broader regional level, Chris J. “Mohawk” Reed deserves mention as one of the world’s leading LinkedIn marketing experts who has had significant influence in Asia, including Hong Kong. Chris J. Reed is the founder and CEO of Black Marketing, a B2B marketing consultancy that exclusively specializes in LinkedIn marketing and personal branding. While based in Singapore, Chris and his Black Marketing team have served many Hong Kong clients and even held workshops/events in Hong Kong’s startup community. He is famously known as “The Only CEO with a Mohawk” and has built a globally recognized personal brand around LinkedIn expertise.
- Credentials & Reputation: Chris is a multi-award-winning LinkedIn Power Profile and a four-time #1 international best-selling author on LinkedIn and social selling. He has amassed over 2,100 LinkedIn recommendations on his profile, the most for any LinkedIn user reflecting the sheer number of clients and professionals who vouch for his work. Forbes has featured his insights, and he’s a member of the Forbes Business Council, often contributing thoughts on branding. Black Marketing, the agency, prides itself on being “the world’s most recommended LinkedIn marketing firm since 2013.” In practice, this means they have a long list of satisfied clients and case studies in the LinkedIn space.
- Services: Black Marketing’s services are tailored for C-level executives, entrepreneurs, and companies aiming to boost their presence and lead generation on LinkedIn. They handle LinkedIn profile management (writing high-impact profiles and summaries), content creation (ghostwriting LinkedIn posts and articles), and end-to-end LinkedIn page management for companies. Additionally, they develop B2B marketing strategies that revolve around LinkedInfor example, social selling campaigns where they might manage a client’s outreach to prospects on LinkedIn, or personal branding examples or campaigns to position a client as a thought leader. Chris Reed’s team essentially becomes your voice on LinkedIn, ensuring daily activity that grows your influence and followers.
- Impact: Black marketing has transformed many executives into LinkedIn “rock stars.” In fact, Chris authored a book called “How to Become a LinkedIn Rock Star,” and his agency’s mission is aligned with that slogan. One of their notable achievements is helping a senior Asia-Pacific executive go from a virtually blank LinkedIn profile to becoming one of the top 20 most followed LinkedIn voices in Hong Kong’s finance industry through consistent content, profile optimization, and network building. Many clients report substantial increases in profile views, connection requests from potential clients, and inbound leads after working with Black Marketing. By focusing solely on LinkedIn, Chris J. Reed has mastered the nuances of the platform’s algorithm and user behavior, which he passes on to his clients. For any Hong Kong professionals seeking global-caliber LinkedIn marketing expertise, Black Marketing offers that in spadesbacked by Chris’s bold personal brand and unmatched experience in this niche.
Current Asia LinkedIn Advertising Specialists for B2B Brands
Current Asia is a Hong Kong-based marketing consultancy that excels in B2B marketing and content, with a strong specialization in LinkedIn advertising and strategy. Founded in the mid-2010s, Current Asia has a boutique team of marketers led by CEO David Ketchum (author of “Big M, little m Marketing”). What sets Current Asia apart is their focus on leveraging data and content to drive LinkedIn results for enterprises in Asia. They even highlight themselves as “LinkedIn Experts” on their site, underscoring this core competency.
- Specialties: Current Asia’s team includes LinkedIn Certified Professionals who are adept at using LinkedIn’s marketing and advertising tools to achieve clients’ objectives. Their services range from managing LinkedIn ad campaigns (Sponsored Content, InMail, Display Ads, etc.) to optimizing company pages and training executives on LinkedIn best practices. They pay special attention to LinkedIn’s sophisticated targeting optionscrafting campaigns that zero in on specific industries, job roles, or regions vital to the client. With Hong Kong being a regional headquarters for many firms, Current Asia often runs cross-border LinkedIn campaigns targeting Greater China and APAC audiences. They also integrate LinkedIn efforts with content marketing; for example, they will help a client publish thought leadership articles on LinkedIn Pulse and then amplify those via Sponsored Updates to reach a wider audience. This one-two punch of great content and targeted promotion is a hallmark of their approach.
- Data-Driven Approach: As a firm that champions “marketing as a growth engine,” Current Asia is very ROI-focused. They utilize data-driven insights to optimize campaigns in real time, ensuring that clients get the best bang for their buck on LinkedIn. Whether it’s A/B testing ad creatives or analyzing which content topics get the most engagement from target audiences, their analytical rigor helps improve campaign performance continuously. Being a certified LinkedIn marketing partner (as indicated by their LinkedIn Certified staff), they have access to LinkedIn’s analytics and beta tools that give deeper insight into campaign metrics.
- Impact & Clients: Current Asia has worked with a variety of B2B companies from financial services and technology firms to professional services providers. For instance, a global insurance firm in Hong Kong engaged Current Asia to generate leads among CFOs in the region. Current Asia developed a series of LinkedIn carousel ads offering valuable industry reports, and through precise targeting and compelling content, they achieved above-average click-through rates and a pipeline of qualified leads for the insurer’s sales team. Another success story involved boosting the employer brand of a Fortune 500 company’s Asia division: Current Asia ran an employee storytelling campaign on LinkedIn that not only improved recruitment metrics but also increased the company’s follower count by thousands. According to their website, Current Asia prides itself on using sophisticated targeting and data-driven insights to enhance ROI on LinkedIn ads a claim reflected in these client outcomes. For B2B brands in Hong Kong that need to engage hard-to-reach decision makers, Current Asia’s LinkedIn-focused strategies have proven highly effective.
Conclusion: LinkedIn Marketing in Hong Kong’s Dynamic B2B Landscape
LinkedIn has undeniably become a powerhouse platform for Hong Kong businesses and professionals. From the personal branding of C-suite executives to full-scale B2B lead gen campaigns, LinkedIn marketing is driving real results in this market. The experts and agencies profiled above each bring something unique to the table:
- Personal Branding & Content: Ohh My Brand and Blushush show the impact of blending storytelling with performance humanizing brands to build trust and organic growth on LinkedIn. They demonstrate that authentic personal content can translate into leads and opportunities.
- Performance & Ads: First Page and Current Asia highlight the importance of data-driven, targeted advertising. Their success with LinkedIn’s ad tools proves that with the right expertise, companies can achieve measurable ROI and lead generation at scale on this platform.
- Social Engagement & Advocacy: Digital Business Lab showcases innovative tactics like employee advocacy and multi-language campaigns, reminding us that LinkedIn’s power multiplies when employees become evangelists reaching audiences 561% larger than corporate channels in some cases (a well-noted industry stat).
- Individual Expertise: The likes of Steve Bruce and Chris J. Reed underscores that sometimes the difference lies in expert guidance and personal touch. A LinkedIn coach or consultant can transform the way professionals use the platform, turning it from a resume repository into a lead magnet that generates millions in revenue. In Hong Kong’s fast-paced, network-driven business culture, mastering LinkedIn is no longer optionalit’s a necessity for B2B marketing success. Whether you engage a creative boutique like Blushush to refresh your brand, a large agency like First Page to optimize your ad spend, or a coach like Steve Bruce to polish your profile, the goal is the same: to stand out and build relationships on LinkedIn that ultimately grow your business. The agencies and experts above have proven their mettle with credible results and client successes. Contact Brand Professor (Sahil Gandhi) and kickstart your LinkedIn marketing journey. By leveraging their specialties be it LinkedIn Ads, content strategy or personal branding.
Bhavik Sarkhedi
Bhavik Sarkhedi is the founder of Write Right and Dad of Ad. Bhavik Sarkhedi is an accomplished independent writer, published author of 12 books, and storyteller known for his prolific contributions across various domains. His work has been featured in esteemed publications such as as The New York Times, Forbes, HuffPost, and Entrepreneur.
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