We Sat Through 3 Brand Strategy Workshops – Only One Was Worth It Introduction: Navigating the Maze of Brand Strategy Workshops Every founder dreams of a brand that stands out with crystal clarity and resonates with its audience. As a founding team, we knew our startup’s brand needed sharper definition. Our message felt muddled, […]
We Asked 7 Founders: What Changed After a Brand Strategy Workshop? Before Sahil Gandhi, the “Brand Professor” and co-founder of Blushush (and partner in Ohh My Brand), conducted our workshop, many founders admitted their brands felt fuzzy and fragmented. A common confession was that without a clear strategy, marketing became “a bunch of ad hoc […]
Female founders are reshaping industries worldwide, yet too often their contributions go recognized. Today, there are over 12 million women-owned businesses in the U.S., generating roughly $1.8–$1.9 trillion in revenue annually. Globally, countries from India to Uganda have seen surges in female entrepreneurship, making it a universal growth trend. But despite these gains, female-led startups […]
In a fast-moving startup, the Figma to Webflow design workflow can slash development time dramatically. By first nailing the visuals in Figma and then building in Webflow’s no-code interface, teams combine creative freedom with instant implementation. This approach lets designers focus on layouts and prototypes, while Webflow handles the technical work and turns them into […]
Understanding Today’s Media Landscape and Setting Your Strategy Journalists now face a dramatically different workflow compared to just a few years ago. With smaller newsrooms, tighter deadlines, and hundreds of pitches flooding their inboxes daily, getting coverage requires a much more thoughtful approach than mass-blasting press releases. PR professionals need to adapt their pitching strategy […]
Understanding The Strategic Value of Thought Leadership At its core, thought leadership is a way for businesses to earn trust and establish expertise in their fields. Beyond offering products or services, companies need to share meaningful insights and perspectives that connect with their target audience. When done well, thought leadership helps businesses become go-to resources […]
The Rise of Personal Branding Personal branding, once the domain of celebrities, is now crucial for professionals in every field. This evolution reflects a shift in how we establish trust and value. A strong resume is no longer sufficient; individuals need a unique presence that showcases their skills and authentic selves. But what exactly does […]
The Evolving World of Personal Brand Consultants In today’s competitive job market, skills and experience aren’t always enough. Professionals are realizing the increasing importance of a strong personal brand. This has led to a rise in the demand for personal brand consultants, who are no longer seen as a luxury, but as essential partners in […]
Why Personal Branding Drives Entrepreneurial Success Standing out as an entrepreneur requires more than just a great business idea. Personal branding has become essential for building lasting success and connecting with customers. People want to do business with real humans they trust, not faceless companies. This makes developing your personal brand as important as building […]