Dear solo founder: I know how heavy it gets. That's why I'm building Solo Not Small.
A letter from me. Three exits, a team of 75, and the work I've wanted to do for years.
Read the letter ↓Watch · The first draft stays human · 2:59
Ahmedabad, 26 October 2026
Dear solo founder,
Let me guess your week.
You pitched a client on Monday. You delivered on Tuesday. On Wednesday you fixed your own website. Thursday went to an invoice. Friday you meant to post on LinkedIn. You didn't.
And somewhere in all of that, you were supposed to grow.
I know that week. I lived it for years.
I started Write Right in 2016 with one other person. No investors. For three years I ran it next to a full-time job. I wrote for my employer by day and for my own clients at night.
Then it grew, to twenty-five people, then fifty-five, then seventy-five.
Here's what nobody tells you about growth. It doesn't make the founder's day lighter. It only changes what fills it.
I sold Write Right in 2023. I had sold Dad of Ad before that. This October I exited Blushush. You can read my letter on the third exit if you want that story.
Each exit gave me my hours back. And each time, I had the same thought.
Why should a founder wait for an exit to get their hours back?
I have always wanted to help solo founders. Not from a stage. From the same side of the table.
Because I know how troublesome it is to scale a dream company: the hire you can't afford yet, the work that only moves when you move it, and the guilt when you finally close the laptop.
So that's what I'm building. Solo Not Small.
Ten lessons. One system for each job you repeat, built in Claude. Research, proposals, posts, your website, being found on Google and ChatGPT. Done the same way every time, in far fewer hours.
You keep your voice. AI does the repeat work. You stay one person, and you stop feeling small.
If you're a solopreneur, a freelancer or a small business owner, this is for you.
Learn AI. But also live.
Bhavik
Be honest
Which of these have you felt this month?
Tap every one that's true. I'll show you where Solo Not Small helps with each.
Tap the ones you have felt this month. Nobody else will see your answers.
Where it helps
Twelve things that weigh on a solo founder. And the lesson for each.
The full list of lessons is on solonotsmall.com.
| What you feel | Where Solo Not Small helps |
|---|---|
| Selling and delivering at the same time | Lesson 04: LinkedIn that brings work |
| Proposals that take days | Lesson 09: proposals out the same day |
| Charging by the hour | Lesson 10: pricing the result, not the hours |
| A website you never finish | Lesson 05: a website that goes live |
| Research before every sales call | Lesson 09: research done before you dial |
| Starting every task from a blank page | Lesson 02: doing a job the same way twice |
| Hiring before you can afford it | Lesson 01: deciding what to hire for |
| Invisible on Google and ChatGPT | Lesson 06: being found on Google and AI |
| Ads that never pay back | Lesson 08: ads that pay back |
| Explaining what you do, badly | Lesson 03: saying what you do in one line |
| Nobody has heard of you yet | Lesson 07: getting published |
| Working weekends to catch up | All ten lessons: one system per job, so repeat work stops eating your week |
You're not alone
Working alone isn't a phase. It's most businesses.
I want you to see this, because a solo founder often feels like the only one. You're not. The full data is on bhaviksarkhedi.com.
If you work alone, you are the normal case. You were never the exception.
Source: Forbes small business guide, citing Zoom. The same piece puts US firms with no employees at nearly 30 million, citing the US Census Bureau.
That's 34% more people building alone in eleven years.
Source: Forbes, 24 Oct 2026, citing the US Census Bureau.
US businesses with zero employees made more than $1 million in 2017. Michael Lim wrote about it in The Startup. Solo was never small.
What I read
The reporting that kept me up at night.
Forbes called it the race to a billion-dollar, one-person business. You don't need a billion. You need your evenings back.
| Who wrote it | What it means for you |
|---|---|
| Elaine PofeldtForbes, 24 Oct 2026 | You belong to a group that grows every single year. |
| Elaine PofeldtForbes, 20 May 2026 | You don't have to do everything yourself. You have to decide what to hand out. |
| Forbes Small BusinessForbes, 2026 | If you're about to go solo, start with this one. |
| Olivia RoachForbes Business Council, 6 Aug 2026 | AI now covers roles that used to need a whole team around you. |
| ForbesForbes on LinkedIn, Nov 2025 | Headcount stopped being the measure. What you deliver is the measure. |
| Michael LimThe Startup on Medium, 19 May 2024 | A business over $1 million with zero employees has been done thousands of times. |
Who's writing to you
Bhavik Sarkhedi.
Serial entrepreneur with three bootstrapped exits. Best-selling author of 21+ books. Featured in The New York Times and Forbes, and a member of the Fast Company Executive Board.
I've worked with 1,200+ clients in 25+ countries. I still help founders with personal branding with AI and LinkedIn. Solo Not Small is where most of my time goes now.
Watch
Short ones, for a tea break.
Questions
What solo founders ask me.
Why do you want to help solo founders?
Because I was one. I started Write Right with two people and no outside money, and ran it next to a full-time job for years. I know how hard it is to scale a dream company on your own.
What does Solo Not Small do for a solo founder?
It sets up one system for each job you repeat, built in Claude, across ten lessons. Research, proposals, posts, your website, being found on Google and AI. You do the work that needs you. The systems do the repeat work.
Do I need a team to use it?
No. It is built for one person: solopreneurs, solo founders, freelancers and small business owners.
Do I need to be good with AI already?
You need to be good at your work. The lessons set up Claude around it, one job at a time.
What happened to your companies?
I sold Dad of Ad in 2021 and Write Right in 2023, and exited Blushush in October 2026. Three bootstrapped exits.
Where do I start?
On solonotsmall.com. Founding member pricing runs until 6 November 2026. If you want the numbers first, read the data version of this page on bhaviksarkhedi.com.
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