Personal branding, decided properly
12 long-form guides, each built around a video from the channel. The decision lane. Budget, risk, sequencing, what a leader actually does about being searchable.
Personal branding for founders, once you strip out the advice
Most founder branding advice is about output. Post more, speak more, be visible. The thing that decides whether any of it works is a layer...
5 key points · 5 questions · video02 · Search realityWhat comes up when someone Googles you, and how to change it
The first page for your name is a document about you that you did not write. Here is how to read it properly, and the order in which the pieces can...
5 key points · 5 questions · video03 · The business caseThe honest ROI of executive personal branding
Nobody can hand you a clean return figure for this, and anyone who does is making it up. What you can do is measure the four places it actually shows...
5 key points · 5 questions · video04 · The planA twelve-month personal branding strategy for a founder
Not a content calendar. A sequence, with a quarter-by-quarter order that puts the slow compounding work first and the visible work second, because...
5 key points · 5 questions · video05 · Where the line goesPersonal brand vs company brand: where the line actually goes
The two are not competitors and they are not the same thing. They answer different questions, for different people, at different moments. Confusing...
5 key points · 5 questions · video06 · Earned mediaHow founders actually get media coverage
Not by having a story. By being an easy, verifiable, low-risk source at the exact moment a journalist needs one. The mechanics are unromantic and...
5 key points · 5 questions · video07 · Money and peopleWhat personal branding costs, and who you should actually hire
The market sells you a content person because content is what agencies staff. For most founders the first hire is a different role entirely, and...
5 key points · 5 questions · video08 · Failure modesEight ways founders waste a personal branding budget
Every one of these is something I have watched happen to someone competent with real money to spend. None of them look like mistakes at the time,...
5 key points · 5 questions · video09 · When it goes wrongWhen your search results turn against you
A bad result, a wrong fact, a namesake with a scandal, an old article that will not die. What can actually be removed, what can only be outranked,...
5 key points · 5 questions · video10 · Investor diligenceWhat investors find when they diligence you
Founder diligence starts long before the data room, it happens privately, and nobody tells you the result. Here is what actually gets checked, in...
5 key points · 5 questions · video11 · Two different jobsThought leadership and personal branding are not the same job
One is about being known. The other is about being right about something before other people are. They need different work, they fail differently,...
5 key points · 5 questions · video12 · Stages and micsStages and podcasts: which ones are worth your time
Most speaking invitations are worth less than the day they cost. A few are worth ten of everything else. The difference is predictable, and the...
5 key points · 5 questions · videoThe companion library on bhaviksarkhedi.com
The execution manuals, covering the same subject from the other side.