Systems for being the name people already know
Ten systems I use inside paid engagements with founders and executives. Not consultation, not a course. The working method, packaged so you can run it yourself.
The AI Search Visibility System
Be the name AI recommendsFor founders and executives whose buyers now ask ChatGPT before they ask Google.
The Executive Brand Audit
What the internet actually says about youFor senior operators who have never once looked at their own name the way a buyer does.
The Founder Story Engine
Your story, built to be retoldFor founders whose story lands beautifully in person and dies in writing.
The LinkedIn Authority System
For people too senior to post like everyone elseFor executives who need to be visible on LinkedIn without sounding like a LinkedIn person.
The Press & Credibility Engine
How to actually get publishedFor experts who deserve to be quoted and have no idea how the machine works.
The Competitor Teardown
Know exactly what the other name is doingFor founders who keep losing to a competitor they do not actually understand.
The Case Study Machine
Turn finished work into proof that sellsFor founders and firms sitting on excellent results nobody outside can see.
The Owned Audience Engine
Stop renting your audienceFor operators whose entire reach sits on a platform they do not control.
The Acquisition Conversation
For founders thinking about sellingFor founders who might exit one day and have never had the conversation.
The Personal Brand Playbook
The whole year, on one planFor executives who want the entire strategy rather than one more tactic.
The Entity Authority Kit
Make Google and AI recognise you as a known thingFor founders whose name returns results but no understanding.
The Authority Scorecard
Prove what your visibility is actually worthFor executives spending on personal branding who cannot show anyone what it returned.
The Podcast Guest Engine
Borrow other people's audiencesFor founders who want third-party credibility without starting a show.
The Investor Update Pack
Write the update that keeps them backing youFor funded founders whose investor updates are late, defensive, or skipped entirely.
The Message-Market Fit Kit
When the company is good and the pitch is notFor founders whose product works and whose explanation of it does not.
Who is behind them
Named to the Forbes 2025 list of top personal branding experts. Published twice in The New York Times. Writing for HuffPost since 2016.
Questions
Is this just a pack of prompts?
No. A prompt is one instruction. This is a working system: the method, the order, the judgement calls, and the standard for what finished work looks like. You are buying the workflow I run inside a paid engagement.
I am an executive, not an operator. Is this too hands-on?
Each one is built so you can either run it yourself or hand it to whoever does this work for you. The value is that the method is decided, so nobody is improvising on your reputation.
Could I not just ask an AI to do this?
You can ask. You will get a generic answer, because the model does not know what good looks like at a senior level and has no opinion about sequence. That judgement is the product.
Do I need to be technical?
No. Installing it is dragging one file into a folder.
What format do I actually receive?
A working skill file you install once, plus a written companion explaining the method so you can adapt it rather than follow it blindly. It runs inside Claude.
What happens after I click buy?
It opens an email to me, already filled in. I reply with a payment link and send the files the same day. Deliberately human, because I want to know who is using these.
Is there a refund?
Yes. If you use it properly and it does not do what this page said, tell me and I refund you. No argument.
