Guides
Where this is all going
Twenty-five long guides for people who run companies. Every number is sourced and linked. Where I am predicting rather than reporting, I say so.
Personal branding
The personal branding industry runs on a statistic from 2012
The most quoted personal branding numbers trace back to a 2012 vendor survey, a tweet, and a study about something else.
AI disclosure
The transparency penalty: why disclosing AI costs you more than using it
Human ghostwriting is broadly accepted. AI disclosure is punished in every published experiment. The fix is defensible authorship, not a badge.
Executive comms
Your VPs move the needle more than your CEO does
Tribal Impact tracked 860 B2B companies monthly for three years. The VP layer cascades harder than the C-suite. Fund it.
Regulation
What the EU AI Act actually requires of you, and why it is almost nothing
Article 50 applies from 2 August 2026, but its labelling duty targets public interest text, not your commercial posts.
Somewhere over Australia
If you would rather not work this out alone
I do this with founders and executives who are tired of being the best-kept secret in their category.
See the store