Keynote · by Bhavik Sarkhedi
Person Engine Optimization. The keynote.
nounMaking Google and AI describe a person correctly when someone searches their name.
personal branding+plussearch engine optimization
Featured in
How it works
Google and AI repeat what the web says about you.
- What the web says
- Your own website
- LinkedIn and profiles
- Press and podcasts
- Wikidata
- Reviews and mentions
- The engines
- ChatGPT
- Gemini
- Perplexity
The answer you want
[Your name] is a [what you do] in [your city], known for [your proof].
The talk shows each source, live, for a name from the room.
The number
Mentions beat backlinks.
.664
how closely branded web mentions track AI Overview visibility. Backlinks: .218.
Source: Ahrefs, May 2025, Spearman correlation across 75,000 brands. Correlation, not proof of cause.
| Time | Part | What happens |
|---|---|---|
| 0:00 | The live search | I search a name from the room, on the big screen. |
| 0:05 | What the engines read | Where Google and AI get their answer about a person. |
| 0:20 | The 15-minute check | Everyone checks their own name, on their own phone. |
| 0:35 | The fixes | The pages, profiles and mentions that change the answer. |
| 0:50 | Questions | Live, with names from the room. |
Watch
The idea, in my words.
How a Google Knowledge Panel directly impacts your personal brand10:24
The speaker
Bhavik Sarkhedi, Ahmedabad.
Serial entrepreneur with three bootstrapped exits, featured in The New York Times and Forbes. I fix what Google and AI say about my clients.
Questions
Person Engine Optimization, asked.
What is Person Engine Optimization?
Making Google and AI tools describe a person correctly when someone searches their name. It covers the pages you own, the profiles that point to them and what other sites say about you.
How is it different from SEO?
SEO gets a page to rank for a search. Person Engine Optimization gets the answer about a person right: the Knowledge Panel, the AI summary and the first page of results for their name.
Who is this keynote for?
Founders, consultants, doctors, lawyers, senior leaders and marketing teams: anyone whose next client, hire or partner looks them up before replying.
How long is the talk?
45 to 60 minutes with live questions, as a keynote, a fireside chat or online. For a team it also runs as a half-day or full-day workshop. Fee on request.
How do we get you for our event?
Email me the date, the city and who is in the room. Fee on request; I reply with a fee and my available dates.